Sensai will highlight its mid-to-prestige product portfolio, with a focus on the signature Double Moisturising ritual – a cornerstone of its Saho skincare philosophy – at TFWA Cannes.

Europe, Middle East and Africa (EMEA) has been identified as a core growth region for Sensai, as the Japanese luxury beauty company outlines its strategic plans for the TFWA World Exhibition in Cannes.

Within travel retail, the skincare, makeup and fragrance firm is eyeing new airport openings in the territory by the end of the year, building on the success it has enjoyed in the the domestic market in raising brand visibility and consumer loyalty.

Sensai will highlight several product innovations in its Autumn/Winer 2025 collection plus a curated selection of best-sellers during the showpiece event for global travel retail.

Total Form Expert Cream is an anti-ageing cream featuring Koishimaru Silk EX, which Sensai says is a new strategic flagship product incorporating advanced technology and is expected to serve as a key driver in strengthening global awareness and brand equity across international markets.

Ultimate The Concentrate is described as a ‘potent serum enriched with Sakura Eternal Complex, designed to enhance the skin’s vitality and glow’.

Cocktail party in Cannes

In makeup, Sensai will present a new Hydrating Fix Mist, a reformulation of the popular Glowing Base primer and Radiant Glow Foundation, which uses gel technology to assist with radiance and hydration.

Julien Noilou, General Manager, Sensai EMEA.

The company says it will take the opportunity at TFWA Cannes to present its improved services, signature skin treatments and Japanese heritage.

It will also showcase its commitment to sustainable luxury and ESG via initiatives such as responsibly sourced ingredients, recycled/recyclable packaging and luxury refills.

“Sensai’s accelerated growth in recent years reflects the strategic expansion of our prestige skincare and makeup portfolio across both domestic and travel retail channels,” noted EMEA General Manager Julien Noilou.

“The exceptional quality of our products, aligned with our authentic Japanese beauty philosophy, continues to resonate strongly with consumers worldwide.

“As we build further brand equity in key markets, global travel retail remains a critical platform to amplify our luxury positioning, engage high-value consumers, and create long-term value through selective, premium distribution. We look forward to reconnecting with our valued business partners in Cannes, and to forging new, strategic collaborations.”

Aside its exhibition presence, Sensai will hold a joint cocktail party on Monday 29 September in partnership with Molton Brown and Oribe to preview new launches for Autumn/Winter 2025.

While global retail markets have suffered from softening Chinese consumption trends, Sensai confirms increased demand from Chinese consumers with additional entries across ASEAN markets planning for 2026.

Sensai can be found at RE11, Riviera Village, where it will be exhibiting under its parent umbrella, Kao Group, alongside fellow group brands Molton Brown and Oribe.