Italian fashion house Sergio Soldano unveiled its new pop-up retail concept at the 2025 TFWA World Exhibition in Cannes, alongside exclusive previews of its upcoming fashion collection.

Visitors to the brand’s booth in the Golden Village were shown the first official print of the Fall/Winter 2026–2027 collection, titled “Sinopia”. The name references the preparatory sketch for frescoes, used by Renaissance masters, and was chosen to symbolise the maison’s own new aesthetic “Renaissance”.

Other novelties included the new Sergio Soldano Travel Bag, available in three different sizes. In addition to new products, Sergio Soldano presented its new pop-up retail concept at the show, which will be rolled out across all brand channels.

“We are proud to present the new pop-up in such an authoritative context as TFWA Cannes,” commented Sergio Soldano Creative Directors Dario Di Bella & Giovanni Premoli. “For Sergio Soldano, this marks a turning point: the beginning of a narrative that looks to the future while remaining deeply rooted in our historical heritage.

In Cannes the company presented items from its Fall/Winter 2026-2027 collection, featuring the new Sinopia print.

“Sinopia is more than a print, it is a creative manifesto paying homage to art, in this case to painting and to Sergio Soldano himself. Every detail reflects our vision of fashion: high quality, emotion, Italian spirit.”

The new Sergio Soldano pop-up concept blends Italian design, architectural elements and contemporary storytelling, with a strong focus on material quality and a conscious ‘Made in Italy’ approach.

Key features include Pietra d’Iseo (Ceppo di Gré) stone; rose-gold display cases; and the brand’s signature yellow clothes hangers. Together, these elements aim to elevate the presentation of garments and accessories, highlighting the Maison’s new stylistic vision.

In addition to new product innovation, Sergio Soldano chose the Cannes show for the unveiling of its new pop-up retail concept.

The innovations from part of the strategic relaunch plan led by brand owner Desire Holding Group. “I am truly satisfied and proud of the work carried out so far on Sergio Soldano,” noted Desire Holding Group President and CEO Antonio Lemma.

“We deliberately chose not to rush but to carefully and competently build every piece of the fashion project. Participating in TFWA is a clear signal: Sergio Soldano is ready to speak to the world with a new language, while preserving its signature rigor and refinement.”

READ NEXT: Thélios builds Loewe momentum as it shows new brands to buyers in Cannes

READ NEXT: Kering Eyewear and Valentino officially announce new global agreement

READ NEXT: TFWA Cannes visitors clock in at 7,999; dates revealed for 2026