Shannon Retail Innovation and Identity to launch new interactive shopping app

By Andrew Pentol |

Shannon Retail Innovation has partnered with design and creative agency Identity for the launch of the e-Voyager multi-feature interactive shopping platform.

A few months in the making, the new platform is designed to fast-track the digital shift in the industry driven by the coronavirus (Covid-19) pandemic.

Joe Harvey, Founder, Shannon Retail Innovation said: “I have been fortunate to work with Identity on the award winning Vibe magazine for Etihad during my time at Retail inMotion and I believe that e-Voyager offers retail programme changes that are needed and opportunities especially in inflight retail.”

Creative leaders in the inflight market, Identity have also produced the Retail Therapy shopping magazine for Virgin Atlantic and the British Airways On Board Menu.

The company is now applying its knowledge and expertise in the sector to deliver a multi-purpose digital solution.


Complete with a suite of e-commerce, user engagement and analytics features, the e-Voyager app offers a new way for customers to engage with retail content. The app will enable customers to ‘supercharge’ marketing strategies across the industry with tools to reach, captivate and convert audiences at every step of their journey.

Joe Harvey, Founder, Shannon Retail Innovation.

With an easy-to-use interface, online and offline browsing modes and a fully customisable design and layout, e-Voyager will allow travel retail concessionaires, retail operators and airlines to easily tailor content to meet their targets. Passengers will have access to the same product listings, promotions and editorial features.

Shoppers will be able to browse, share, review and easily purchase items at home, on board or on-the-go. With an integrated augmented reality ‘Try-on’ feature, they will be able to test watches, make-up and accessories before purchasing.

The new platform is designed to fast-track the digital shift in the industry amid Covid-19.

E-Voyager will offer concessionaires and operators an advanced set of tools to boost engagement, as well as a fully integrated analytics capability to align their marketing strategy with customers’ in-app actions.

The app will enable concessionaires to shape their content around user behaviour to target customers. This will be achieved through the use of targeted notifications and offers, measures clicks and engagement and conversion data.


A dedicated admin portal is in place to manage orders, promotional activity, cut-off times and customer communications across multiple or single airlines. This will help streamline essential business interactions.

Michael Dennington, Identity, Director said: “As global shopping habits continue to change and evolve at a rapid pace, we felt it was time for the industry to get ahead of the curve and take full advantage of the amazing technologies available.

“We’re thrilled to be leading this exciting change and with plans for e-Voyager to launch across airlines and expand further to the cruise industry and airports as early as April 2021, we look forward to seeing its impact very soon.”


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