Rebecca Wong’s role as Client Services Director will be effective as of 2 February 2026.

Shelftrak has appointed Rebecca Wong as Client Services Director, effective 2 February 2026, as the retail execution intelligence platform enters its next phase of global growth.

Wong joins Shelftrak following a long-standing career in travel retail, most recently serving as Global Director, World Travel Retail at The Hershey Company. During nearly nine years with the confectionery group, she built and led international teams and strategies across key travel retail markets, gaining first-hand experience of how brands use data to drive execution and commercial performance on the ground.

Her appointment comes at a pivotal point for Shelftrak as the business looks to deepen how brands and retailers engage with its data, expand into new channels and markets, and continue to evolve its service offering globally.

In her new role, Wong will lead Shelftrak’s global client services strategy, with a focus on helping partners move beyond reporting towards more strategic, execution-led use of data. This includes strengthening long-term client relationships, supporting expansion into new channels, and overseeing the evolution of Shelftrak’s services, including the extension of its ShelfCheck monthly global audits to enable faster reporting and more immediate in-store action.

Garry Stasiulevicuis, Managing Director at Shelftrak, said: “Rebecca joins Shelftrak at a crucial time for the business. As our data becomes more deeply embedded in how brands and retailers make decisions, the role of client services shifts from reporting to true commercial partnership. Rebecca brings rare, first-hand experience of how global brands actually operate in travel retail, and how data can be used to drive better execution, better conversations and better outcomes.”

Wong added: “Shelftrak is uniquely positioned in the market. It provides visibility into what truly happens at shelf level – something brands and retailers have historically lacked. I’m excited to join the business at a time when it is expanding beyond traditional boundaries, both in terms of channels and services, and to work closely with clients to turn insight into action.”

Shelftrak delivers SKU-level visibility of in-store execution across travel retail and other channels using AI-powered image recognition. The platform measures range, space, pricing, promotions and execution quality across key retail locations worldwide, supporting evidence-based decision-making as it continues to expand into new categories and markets.

READ NEXT: Shelftrak announces Year of the Horse Chinese New Year travel retail study

READ NEXT: Pi Insight & Research announces Shelftrak spin-off to accelerate growth

READ NEXT: ACI World appoints Munich Airport CEO Jost Lammers as its new Chair