Shiseido Travel Retail is unveiling new skincare products from beauty brands Shiseido and Clé de Peau Beauté, which claim to use ‘state-of-the-art technologies’ to help brighten and protect the skin against environmental damage.
The new products will be showcased at the upcoming TFWA World Exhibition & Conference 2019 (Riviera Village Stand RJ5).
Shiseido Travel Retail says sales from its skincare portfolio grew +44% in 2018, the most of which were generated in Asia Pacific.
According to the Japanese beauty giant, this performance has resulted in Shiseido Travel Retail achieving fourth position in the global travel retail skincare rankings.
BEAUTY INNOVATIONS FOR A BETTER WORLD
Elisabeth Jouguelet, Vice President of Marketing and Innovation, Shiseido Travel Retail, says: “Research and development (R&D) has been the backbone of Shiseido for more than a century, enabling us to keep pace with the diverse, ever-changing needs of today’s consumers, and pioneering new products to support our group mission to create ‘Beauty Innovations For a Better World’.
“Thanks to cutting-edge innovation, our latest skincare launches from Shiseido and Clé de Peau Beauté are able to address multiple skin concerns, perfectly complementing consumers’ busy and active lifestyles.
“We believe they will help maintain the fantastic growth of our skincare portfolio in global travel retail and we are very excited to present them to our customers at this year’s TFWA.”
Shiseido, which registered a +35% growth in the second quarter of 2019, will be unveiling the White Lucent Illuminating Micro-Spot Serum, the Vital Perfection Uplifting and Firming Cream (both from March 2020) and the Global Suncare The Perfect Protector (from May 2020).
This year, Clé de Peau Beauté, the ultra-luxury skincare brand presents a reformulated star product, The Serum, which is part of its new Key Radiance Care skincare set.
KEY RADIANCE CARE SKINCARE
The first step of an advanced, “three-step Key Radiance Care ritual that is designed to awaken, nurture and boost skin intelligence” the serum contains the new “Skin-Empowering Illuminator complex that activates vitality and radiance within the skin,” says Shiseido Travel Retail.
The Key Radiance Care products will be available worldwide in travel retail outlets from September 2019.
In addition to these new products, Shiseido Travel Retail will no doubt also be talking up its new Ultimate Power Infusing Eye Concentrate which took the spotlight during a major campaign staged by the company in partnership with China Duty Free Group (CDFG), earlier this year.
TURNING RED IN GINZA
The campaign, which kicked off on 1 June, called ‘The Red Ginza Street’, was supported by an exclusive pre-launch of the new Ultimune Power Infusing Eye Concentrate.
It featured a series of pop-up activations with CDFG at Shanghai Pudong Airport Terminal 1, Beijing Capital Airport Terminal 3 and Sanya International Duty Free Shopping Complex at Haitang Bay. On 30 August, a celebratory media event was held at the Haitang Bay pop-up, attended by Chinese celebrity Huang Xuan and a host of leading local KOLs and media.
Huang Xuan, the Shiseido China Brand Skincare Spokesperson since 2014, drew a huge crowd to the atrium of Sanya International Duty Free Shopping Complex, where he interacted with fans and joined key representatives of Shiseido Travel Retail and CDFG in a toasting ceremony to celebrate the success of The Red Ginza Street pop-up.