Shiseido launches LIFT Ventures early-stage beauty investment fund

By Kristiane Sherry |

Shiseido has announced the launch of an investment arm called LIFT Ventures.

Shiseido has announced the launch of an investment arm called LIFT Ventures.

Beauty giant Shiseido has launched LIFT Ventures, a newly formed limited liability company used as an investment vehicle for early-stage beauty wellness businesses.

Headquartered in New York and led by Shiseido Americas President and CEO Ron Gee, LIFT Ventures is an abbreviation for Shiseido Long Term Investments for the Future.

Key investment focuses include novel technologies, innovative platforms, high-growth brands and new business models. 

A primary focus is “compelling innovation” in the Western hemisphere, while maintaining a global lens. 

The creation of the fund is in line with Shiseido’s 2030 goal of becoming a personal beauty wellness company, the firm said. 

Inaugural investment recipients include Phi Therapeutics, Inc. (“Phyla”), a pioneer in bacteriophage technology, and Patrick Kidd Holdings Pty Ltd. (“Patricks”), a men’s grooming brand with an elevated lifestyle approach. 

San Francisco-based Phyla was founded by Yug Varma, PhD. Patricks in located in Sydney, and was created by Patrick and Aimee Kidd.

LIFT Ventures: An ‘opportunity to build’

“Since Shiseido’s founding in 1872, innovation has served as a foundational pillar of our company and a critical component of our future,” said Masahiko Uotani, Chairman and CEO of Shiseido. 

“The creation of LIFT Ventures represents a new opportunity to partner with organisations focused on creating pioneering beauty wellness solutions and to gain further insights and access for Shiseido’s growth ambitions. 

Dufry stores at Chongqing Jiangbei International Airport.

Shiseido is targeting becoming the leading beauty wellness company in the world through LIFT Ventures.

“LIFT Ventures presents a welcome opportunity to build knowledge, create value, and ultimately, achieve meaningful progress for all.”

Gee added: “LIFT Ventures accelerates Shiseido’s continued focus on innovation and represents a natural extension of our commitment to enable the future of beauty and wellness.

“Supporting, mentoring, and empowering new businesses is an important component of our future roadmap. 

“We are excited to share our unique perspective, exercise our extensive experience, forging strategic partnerships and helping like-minded entrepreneurs scale and achieve long-term growth.

“With this in mind, we are delighted to partner with Phyla and Patricks, two companies focused on driving innovation and disrupting their respective categories.”

Last month, Shiseido Travel Retail teamed up with Travel retailer DFS Group to launch a dedicated The Ginza boutique at T Galleria by DFS, Macau, Shoppes at Four Seasons.

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