The revamped packaging has been designed to mirror the transformative journey La Crème delivers to the skin.

Shiseido Travel Retail has created a travel exclusive edition of Clé de Peau’s hero skincare product La Crème. It will take centre stage within the brand’s 2026 ‘Explore Your Extraordinary’ campaign.

As reported, the year-long initiative is rolling out globally, and will run until 31 December. The campaign spotlights La Crème, positioned as the anchor of a journey built around discovery, service and experiential retail.

Aligning with the campaign concept and activation elements, the limited edition features hot air balloon-inspired outer packaging. It is available in both 30ml and 50ml formats.

Designed to symbolise ascent, discovery, and the promise of new horizons, the revamped packaging aims to mirror the transformative journey La Crème delivers to the skin, elevating radiance, resilience, and refinement with continued use.

At the heart of La Crème is Clé de Peau Beauté’s Skin Intelligence, powered by Triple Stem Cell Technology. Working overnight, the formula is said to enhance skin’s natural reparative functions, helping to improve texture, tone and contours, while restoring visible vitality.

Composed of more than 60 carefully selected ingredients, La Crème’s texture enables active ingredients to penetrate deeply and effectively, leaving skin smoother, firmer, and more radiant, according to Shiseido.

La Crème’s travel exclusive edition made its debut on 1 February in Hainan at cdf Sanya International Duty Free Shopping Complex, and in Osaka Kansai International Airport. It is subsequently rolling out across key travel retail locations.

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