Sif Jakobs unveils new showcase aboard Virgin Voyages’ Scarlet Lady
By Faye Bartle |

The brand’s founder and creative director Sif Jakobs paid a visit to the at-sea showcase.
Danish brand Sif Jakobs Jewellery is showcasing its silver and diamond collections with Starboard onboard Virgin Voyages’ Scarlet Lady ship.
Earlier this month, the brand’s founder and creative director, Sif Jakobs, paid a visit to the at-sea showcase to engage with guests and represent the brand in person.
“This was an amazing week, filled with lovely conversations, unforgettable views and a chance to personally share the story behind our jewellery,” she said.
“Seeing guests connect with our pieces and hearing their excitement firsthand was truly rewarding.”
Sif Jakobs’ presence onboard Scarlet Lady is said to highlight the brand’s continued commitment to ‘offering accessible luxury in extraordinary environments’.
Passengers are introduced to the craftsmanship, style and spirit that characterise the brand, which is known for its timeless and elegant designs with a cool Nordic edge.
Each piece made from 925 sterling silver, finished with rhodium or 18k gold plating and adorned with hand-set cubic zirconia stones.

The brand has garnered an A-list following and has also built a strong digital presence through collaborations with influencers.
Pieces in the new Diamond Collection, produced in a Responsible Jewellery Council certified facility, are crafted in 14k yellow or white gold, featuring lab-grown diamonds.
The Virgin Voyages Scarlet Lady showcase gives passengers an opportunity to discover the stories behind the designs, in a luxury at-sea setting.
“It was such a pleasure to meet so many wonderful guests and see them connect with our jewellery,” said Sif Jakobs.
“Bringing our universe to life at sea was a truly special experience – and we’re so excited to continue this journey.”
READ MORE: Starboard Group talks land-based retail expansion
READ MORE: Starboard in land-based retail debut in Las Vegas
READ MORE: Starboard Luxury introduces Bulgari boutique on Ritz-Carlton yacht Ilma
Suntory Global Spirits introduces Suntory Time activation in Delhi
Image Credit: Suntory Global Spirits Suntory Global Spirits (SGS) has introduced its Suntory...
Guerlain rolls out trio of new beauty novelties including relaunched Kiss Kiss
Image Credit: Guerlain French beauty house Guerlain has launched three new beauty heroes,...
Mondelēz WTR debuts Toblerone Strawberry Matcha at Singapore Changi
Image Credit: Mondelēz WTR Mondelēz World Travel Retail (WTR) has partnered with Changi...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









