Sim Local stores at Heathrow receive facelift as latest point of sale lands

By Luke Barras-hill |

A new point of sale at Heathrow’s T3 baggage hall unveiled today (17 January).

Sim Local has announced a redesign across its retail shops estate at London Heathrow Airport.

The new-look design has been implemented across all of Sim Local’s existing locations: Terminal 5 arrivals, Terminal 2 arrivals, Terminal 3 arrivals and its store on the approach to the Underground station.

It has also been utilised at the company’s latest site in the T3 baggage hall.

Ian Rankin, Chief Trading Officer, Sim Local, commented: “We are excited to roll out our new store design as well as open our new store. Introducing this new small store format, in the baggage hall, to our estate will play a key role in our continued international expansion.

“Despite the challenge of the Covid-19 pandemic, we have been investing in our stores and expanding our reach consistently, and as travel continues to rebound we are in a strong position to continue to grow our business. We look forward to welcoming customers to our stores in 2022.”


In a statement, the sim card seller says the new design is aimed at ensuring travellers can identify and select the best value local sim plan tailored to their individual needs from operators Three, EE and Lycamobile.

Customers will continue to receive assistance from Sim Local’s expert team and can also purchase mobile phones and accessories.

Sim Local is reporting a high level of incremental sales for its SIMs through the introduction of the additional unit at T3. The company believes that reclaim halls are ideal locations for sim card sales due to high passenger dwell time.

The T3 baggage hall point of sale, an empty unit previously occupied by a bureau de change, mirrors the offer available in other Sim Local stores, giving arrival intercontinental travellers an opportunity to buy local sims for easy connectivity.

The company’s product portfolio is supported by a network of vending machines across all four Heathrow terminals.

Sim Local can also be found in several other UK airports and at key European destinations such as Brussels and Copenhagen Airports, and works with affiliate partners of the likes of WHSmith and InMotion.

For more recent stories on Sim Local, see below links.

Sim Local looking to grow retail estate as store at Brussels Airport goes live

Sim Local to open first overseas standalone store at Brussels Airport

Sim Local targets outbound passengers with new LHR T5 departures shop

Sim Local appoints Paul Foley to build presence across the digital travel space

Sim Local taps North America market with InMotion deal at 125 US airports



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