Simply Chocolate plans to promote its launch into the duty free and travel retail industry, by exhibiting at the TFWA World Exhibition in Cannes (30 September- 04 October) for the first time this year.
In Cannes, the company will focus on its ‘revolutionising’ chocolate bars and a recent extension of this assortment. However, Simply Chocolate will also use the spotlight to unveil a whole range of brand new products developed exclusively for the travel retail industry.
This is a seminal moment for the brand and one that Travel Retail Manager, Jacob Harbo Olsen, believes will reinforce the brands huge potential in the channel.
“I was brought onboard Simply Chocolate in January 2019 as Travel Retail Manager and it quickly became clear to me how big a potential this brand has in the TR&DF industry.
HOME IN COPENHAGEN
“I felt that it was important to accelerate the brand awareness and presence by showcasing the products at the TFWA show in Cannes.
“Having already been retailing the products a few places in the channel, Simply Chocolate needed to be presented and launched properly in the industry.”
The brand was founded in 2011 at one of the classic chocolate factories in Denmark’s capital; the Copenhagen Chocolate Factory.
“Back then, quality chocolate was often a bit different than it is today,” adds Olsen.
“It was all about classic flavours and excessively wrapped hostess gifts. It could often feel a little outdated and stuffy; like something for your grandma. On the other end of the spectrum were the chocolate bars. Very sweet, lower priced and a little childish.”
‘THE MODERN, GROWN-UP CHOCOLATE BAR’
This is why Simply Chocolate decided to turn everything ‘upside-down’, adds Olsen who explains that essentially, Simply Chocolate offers the modern, grown-up chocolate bar.
The products are made from sustainably sourced chocolate, containing all-natural ingredients and no additives.
“We don’t use lacquer, artificial colourings or additives in our chocolate,” confirms Olsen.
“Also, our chocolate is certified with Cocoa Horizon, Callebaut’s sustainable chocolate organisation.
Besides sustainably produced quality chocolate, Simply Chocolate insists it is also about innovation; the flavours, the ingredients, the combinations – and the product names – all tell a story of a company that do things differently, says Olsen.
‘YES YOU CAN BUY LOVE’
“Simply Chocolates is marketed under the rather provoking banner, ‘Yes, you can buy love’.
At Simply Chocolate we enjoy making fun events and using colourful statements that put smiles on people’s faces, while newer compromising the basics of great chocolate.
“The quality and the taste of our products have to be of absolute superiority and the ingredients all-natural. Always.”
In terms of its existing partnerships in TR, Simply Chocolate says it has been in a ‘close and successful cooperation’ with SAS for a few years.
In 2018 SAS and Simply Chocolate also developed a special inflight bar, which won it a nomination for Best Confectionery Product at the Travel Retail Awards in Singapore 2019.
Simply Chocolate is also listed with Gebr. Heinemann in Copenhagen Airport; with Gate Retail; LSG Skychefs; Scandlines; DSB Trains and 7/11 airport locations.
When asked what Olsen’s ambitions are for the company in travel retail he said the answer was ‘simple’.
“We want Simply Chocolate to be the consumers’ preferred chocolate bar in duty free & travel retail; plain and simple.
“Simply Chocolate is really strong in the convenience and snacking category, as well as gifting and sharing so we are interested in several channels including airports, ferries & cruise, airlines and train stations.”