The first ‘Plug & Play’ catalogue will go live in time for Valentine’s Day (Wednesday 14 February).

E-commerce travel retail solution SKYdeals has launched a series of event-themed inflight catalogues to analyse onboard shopping behaviours and incentivise additional sales. 

New ‘Plug & Play’ catalogues tailored around occasions such as Valentine’s Day allows airlines an opportunity to test the potential of online sales to passengers during the flights, says SKYdeals.

Similar catalogues focused on Easter, Mother’s Day and the 2018 Fifa World Cup will also roll out throughout the year.

SKYdeals, which claims to be the first ‘inflight shoppertainment’ solution, allows travellers to purchase exclusive items and services using connected devices linked to the carrier’s onboard WiFi.

As the brainchild of French digital agency Business Lab, the SKYdeals platform is billed as a ‘significant source of additional revenue for airlines’ that stokes engagement with inflight retailing while simultaneously allowing airlines to ‘enrich substantially’ their customer data.

The platform claims to target a ‘captive, international and premium audience of more than three billion passengers per year’, with an ambition to become the globe’s largest in-flight ‘shoppertainment provider’ in the next three to four years.