Spain first up as Dufry begins rollout of 100% recycled bags to 22 countries

By Luke Barras-hill |

Visitors to Dufry’s shops in Spain will now encounter sustainable alternatives to single-use plastic (SUP) bags in a new tie-up with ocean conservation organisation Oceana.

Dufry will donate 100% of the profits raised from the sale of the reusable bags, which are made from 100% recycled plastic bottles, to Oceana’s marine habitats campaign to protect marine areas and endangered species.

The bags are available indefinitely in Spain and are due to feature in another 21 countries where Dufry operates.

Dufry and Oceana marked their alliance with an event held at Barcelona-El Prat Airport last week.

Augusto Deymonnaz, Global Marketing Director, Dufry Group and Ángeles Montesdeoca, Director for Spain, Dufry Group, were joined by María Pérez, Senior Director of Development and Innovation for Oceana in Europe, and Alexandra Cousteau, Senior Advisor to Oceana and environmental activist, National Geographic Emerging Explorer, filmmaker and world-renowned advocate for water issues.

Accelerating Destination 2027

Alexandra continues in the footsteps of her grandfather Jacques Cousteau and father Philippe Cousteau, Sr. to inspire and empower people to protect the ocean and its marine life as well as human communities that depend on freshwater resources.

Deymonnaz said: “At Dufry we are committed to reducing the environmental impact of the ecosystem. Being the global organisation that we are – serving customers from all over the world – we have a great opportunity to lay the foundations and raise awareness about the importance of protecting our planet, with actions that are within our reach such as reducing the use of single-use bags.

“That is why we have chosen to work with Oceana, reinforcing part of the company’s ESG objectives and Destination 2027 strategy, which outlines Dufry’s commitment to sustainability as one of the company’s four growth pillars over the next five years.”

The collaboration with Oceana feeds into Dufry’s ESG objectives and Destination 2027 strategy, which underpins the travel retailer’s commitment to sustainability as part of its four growth pillars. Left to right: Alexandra Cousteau, Senior Advisor, Oceana; Augusto Deymonnaz, Global Marketing Director, Dufry; Ángeles Montesdeoca, Spain Director, Dufry; and María Pérez, Senior Development and Innovation Director, Oceana in Europa. 

Among the goals of Destination 2027 is environmental stewardship and positively influencing the environmental impact of the business through responsible use of natural resources, together with efforts to optimise waste management, which includes (among other elements) the reduction of SUPs.

Dufry is aiming to achieve climate neutrality in its own operations by 2025; reduce green house gas emissions from transport by 28% by 2030; and has committed to more than 75% of its suppliers having science-based targets (SBTi).

As reported, the introduction of Dufry’s ‘M1nd. Body. Soul’ concept builds on the sustainability strategy.

This is a new retail format offering healthy foods and sustainable personal care items that aim to promote a sense of wellbeing, while respecting the environment.

The concept is currently available in Bali, Brazil, Cambodia, Jordan, Mexico and Switzerland, with other locations set to follow.

In 2021, Dufry implemented a Sustainable Product Identification (SPI) system in its stores to highlight relevant sustainability criteria associated with products.

In 2022, the initiative was rolled out globally to 167 stores in 126 locations worldwide, including a selection of 675 sustainable products corresponding to all product categories from 20 different suppliers.


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