Starboard and Virtuoso form alliance to offer ‘tailor-made destination retail’

By Charlotte Turner |

Virtuoso advisors provide travelers with more meaningful experiences in best of the world’s natural settings, cities, and cultures.

On its website, Virtuoso says its advisors provide travellers with ‘more meaningful experiences in best of the world’s natural settings, cities, and cultures’.

LVMH Moët Hennessy Louis Vuitton company, Starboard Cruise Services’ Luxury Division has announced a ‘strategic alliance’ with leading luxury travel network, Virtuoso, to offer tailored-made destination retail experiences to Virtuoso’s preferred luxury cruise partners.


The two companies pledge to offer guests a better understanding and appreciation of destinations by enabling them to purchase hand-made goods from local artisans, showcasing their traditional techniques and hearing their personal stories.


“Our collaboration with Virtuoso is a natural partnership for Starboard Luxury,” said Lisa Bauer, President and CEO of Starboard Cruise Services.


“The alliance is rooted in shared values to preserve cultural heritage and uplift local economies through a wide range of novel and bespoke experiences.


“Starboard Luxury’s proven formula for exceptional retail vacation programs has positioned us to capture a destination’s essence by introducing guests to an assortment of locally sourced goods, native brands and hosting emerging artisans on ship and on shore.”


As reported, Starboard Cruise Services has been named as a finalist in the 2022 Global Travel Retail Awards for ‘Best Sustainable Initiative’.


Lisa Bauer, President and CEO of Starboard Cruise Services.

Lisa Bauer, President and CEO of Starboard Cruise Services.

Leading up to the program’s 2023 launch, Starboard Luxury will work jointly with Virtuoso’s On-Site partners (destination management companies) to recruit local artisans and create branded retail activations that will take place onboard and on land.


These exclusive offerings will be available to Virtuoso’s preferred cruise partners that are also part of Starboard Luxury’s portfolio.


“Our alliance with Starboard Luxury is one of our many solutions to the increased travel demand for more experiential, meaningful and genuine interactions with locals while cruising the world,” says Matthew D. Upchurch, Chairman and CEO of Virtuoso.


“This desire for more meaningful experiences transforms the way they experience and enjoy our luxury cruise line partners. We’re excited about the great potential this collaboration brings to our network of preferred partners and operators.”


Starboard Luxury prides itself on curating luxury retail portfolios that ‘bring destinations to life’.


“Under the leadership of Stacy Shaw, Vice President, Starboard Luxury, the group has successfully executed numerous tailored-made retail programs showcasing bespoke vacation offerings and brand activations for the best-in-class luxury cruise lines,” adds the company.


Starboard Luxury and Virtuoso’s collection of exclusive destination retail experiences is slated to launch in early 2023.

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