Starboard makes C-level appointments as it rides next wave of growth

By Luke Barras-hill |

LVMH-owned Starboard Cruise Services has announced two appointments to its senior leadership team.

Mike Hunssinger Turek and Perla Fernandez – both existing employees of Starboard Cruise Services – have been promoted to the positions of Chief Commercial Officer and Chief Financial Officer, respectively.

Reporting to President and Chief Executive Officer Lisa Bauer, Turek and Fernandez will assist the cruise travel retailer to quicken future growth, innovation, and enrich the onboard experiences it offers to guests.

We are elated to recognise and promote our homegrown talent’,” commented Bauer. “Perla’s vast financial and operations acumen, coupled with her long-standing experience and understanding of our business makes her the ideal Chief Financial Officer for Starboard.

Lisa Bauer, President and CEO, Starboard Cruise Services.


“Mike’s leading-edge analytical capabilities and flair for contract negotiations have been a dynamic force with our restart. I am confident that both will do a tremendous job driving profitable growth and developing our winning cruise line partner portfolio, which in turn re-enforces Starboard’s industry-leading position in cruise line retail.”

Turek joined Starboard in 2019 as Vice President, Business Performance and Analysis.

Prior to this, he held numerous roles at Carnival Cruise Line including as Vice President of Carnival Adventures where he oversaw tour programmes across the Caribbean and increased net revenue by introducing bundles and seasonal pricing.

He has also held a number of roles in revenue management at Royal Caribbean Group and was a former employee at basketball team Miami Heat.

Fernandez has been with Starboard for 20 years, during which time she has assumed various finance and accounting roles within the company with responsibility for general accounting, financial and capital planning, budget management, data analytics, corporate reporting, cruise line contractual negotiations, financial models and agreements.

She has also led retail teams as a General Manager.

Prior to joining Starboard, Fernandez was a Senior Auditor at Ernst & Young LLP.


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