Starboard welcomes former Chow Tai Fook NA CEO Caryl Capeci as Advisor

By Luke Barras-hill |

Caryl Capeci has been named as Strategic Advisor.

LVMH Moët Hennessy Louis Vuitton company Starboard Cruise Services has announced Caryl Capeci as Strategic Advisor leading the Fine Jewelry, Luxury and Swiss categories.

She will be tasked with overseeing strategic growth and partnership expansion with a key focus on global revenue performance, operational and customer service excellence and taking a luxury approach to brand stewardship.

Most recently, Capeci was CEO of Chow Tai Fook North America, the Hong Kong-based parent company that operates diamond jewellery brands, Hearts On Fire and Mémoire.

Prior to that, she led Hearts On Fire in multiple leadership positions before rising to President in 2016, expanding the business through partnerships with more than 300 of the leading jewellery and watch retailers in the world.

Her early career was spent in the jewellery and cruising sectors, beginning at advertising agencies N.W. Ayer and J. Walter Thompson, where she worked on the Global Marketing team for DeBeers Diamonds for more than 10 years.

Later, as an EVP at Havas/Arnold, she led the agency team for Royal Caribbean and Celebrity Cruises.

Capeci has participated on the Boards of the American Gem Society, Diamonds Do Good and Jewelers of America and is a member of the Twenty Four Karat Club of the City of New York.

“Caryl has the unique background of successfully leading a global diamond jewellery company, while also understanding the complexity of the cruise business and the nuances of delivering a luxury retail brand experience onboard,” stated Lisa Bauer, President and CEO of Starboard Cruise Services. “Her expertise in international wholesale, retail and e-commerce will enhance Starboard as the ‘best in class’ cruise travel retail partner.”


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