UK-based consumer healthcare firm East Midlands Pharma (EM Pharma) has introduced the Steril-eeze Anti Viral Travel Sanitiser.

The alcohol-free, Hypochlorous-based product claims to kill 99.99% of viruses and bacteria and can be used for hands, surfaces and face masks.

It is available in a hand-luggage sized 50ml (RSP £2.79/$3.83), 100ml (RSP £3.99) and 250ml spray bottle (RSP £7.49).

EM Pharma, a subsidiary of independent pharmacy chain the Day Lewis Group of Companies, believes there are opportunities to introduce new products into the market after the launch of Steril-eeze ‘Kind to Hands’ last year.

‘GOLD STANDARD’ MISSION

Quoting figures from global analytics and data firm Nielsen, EM Pharma says the sanitiser market grew from £11.7 million in 2019 to £120.5 million in 2020.

Paul Walsh, Managing Director, EM Pharma said: “As we see travel restrictions being lifted, consumers will next be looking for a sanitiser that fulfils all their travel hygiene needs, whether they’re commuting to the office, holidaying in the UK, or flying short or long haul. Steril-eeze Anti Viral Travel ticks all the boxes.

“Our mission for the Steril-eeze brand has always been to produce the gold standard in alcohol-free sanitiser alternatives and this latest travel extension to the core range shows we’re here for the duration.”