L-R: Travel Retail Marketing Director Rebecca Robert; Storck will present brands including merci, Toffifee, Werther’s Original and Knoppers at TFWA. 

Storck Travel Retail will showcase its confectionery portfolio at this year’s TFWA World Exhibition in Cannes, with a focus on trusted brands, gifting and long-term retail partnerships.

The company will present brands including merci, Toffifee, Werther’s Original and Knoppers, highlighting how established names can help travel retailers cater to gifting, sharing and impulse purchase occasions. Storck will also continue its support of the TFWA Lounge through Knoppers, reflecting the company’s long-standing involvement with the travel retail industry.

Travel Retail Marketing Director Rebecca Robert said brand recognition is becoming particularly important as travellers make faster purchasing decisions and seek products they can buy with confidence. “Travel retail continues to evolve, but one thing hasn’t changed,” she explained. “Travellers value brands they know and trust, particularly when they’re buying gifts for family and friends. Recognition, quality and relevance remain powerful drivers of purchase, and that’s where our portfolio continues to perform strongly. Our role is to help retail partners convert those moments into sales through brands consumers actively seek out.”

Gifting remains a key element of Storck’s global travel retail strategy. Merci centres on its established ‘thank you’ proposition, while Toffifee combines sharing with broad family appeal. Werther’s Original draws on its heritage alongside new formats and flavour experiences designed to attract both existing and younger consumers.

Knoppers, meanwhile, is being positioned to strengthen Storck’s presence in the on-the-go and impulse segment and cater to multiple travel occasions.

Travel retail-exclusive packs, sharing formats and value-focused multipacks will also form part of Storck’s offer as the company looks to address different shopper missions, passenger profiles and markets.

Knoppers is being positioned to strengthen Storck’s presence in the on-the-go and impulse segment.

“Innovation remains important, but successful travel retail is about much more than launching something new every year,” added Robert. “It’s about building long-term value with brands that consumers actively seek out and retailers know they can rely on. That’s exactly what our portfolio delivers.”

Gifting remains a key element of Storck’s global travel retail strategy, with Merci known for its established ‘thank you’ proposition.

Storck will use TFWA World Exhibition to meet existing and prospective partners and discuss opportunities for further confectionery category growth. “TFWA World is always an important opportunity to reconnect with partners, exchange ideas and discuss how we can continue growing the confectionery category together,” Robert added. “We’re looking forward to another successful week in Cannes and to build on the strong relationships that continue to drive our business forward.”

Storck Travel Retail will exhibit at Mediterranean Village, P9.

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