Stroili turns its focus to ground shops in duty free

By Charlotte Turner |

After a successful year targeting airlines and gaining inflight listings, Stroili Italian Jewels (Stroili Oro) is now focusing more attention on building airport retail distribution with a focus on Asia and North America for 2014.


As a company, Stroili has achieved impressive growth over the past decade with sales increasing from €85.2m in 2005 to €200m in the 2012.


“We are now having very encouraging meetings with several major retailers through our travel retail partner SKYlink and are confident of securing some excellent positions at key airports within the next few months,” says Stroili CEO Maurizio Merenda.


The brand reveals there is a ‘burgeoning interest’ from industry sector giants, Gebr Heinemann and Dufry. In the air, Stroili has now secured new listings for 2014 with Swiss Air, Lufthansa, Air Berlin, Condor and Eva Air.


Emirates has increased its listing of one item to three for the coming season adding a necklace and earrings to the Chic Embrace product range, which has been featured on the front cover of the Emirates Duty Free Collection magazine until recently.


Stroili said sales for 2013 were ‘excellent’ wherever the brand has been listed with the Chic Embrace gold plated cuff and ring set being hugely popular with the passengers on airlines such as KLM who were the first airline to list the brand.


For 2014 Stroili is introducing new collections including New Moon, Kalahari, Incanto, Evanescence.

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