Sulwhasoo pop-up uncloaks ‘Secret of Ginsenomics’ at Haitang Bay complex

By Luke Barras-hill |

Sulwhasoo Concentrated Ginseng Renewing Cream is described as a ‘steady seller’.

Sulwhasoo has opened a Hainan-exclusive ‘Secret of Ginsenomics’ pop-up store at the Sanya International Duty Free Shopping Complex in Haitang Bay, Sanya.

The Korean beauty brand’s anti-aging hero Sulwhasoo Concentrated Ginseng Renewing Cream is being spotlighted as part of an ongoing partnership between China Duty Free Group and Amorepacific.

In celebration of the pop-up store’s opening, CDFG exclusive sets will be available to purchase such as the Concentrated Ginseng Renewing trio and quintet kits.

Embossed with the motif taken from the luxury anti-aging product, the Sulwhasoo ‘Secret of Ginsenomics’ pop-up draws in visitors by highlighting the science and technology behind the brand, while encouraging them to take photos at a special photo booth decorated with hanging acrylic structures.

Those that purchase at the pop-up can also partake in a vending machine game to receive gifts with purchase.

The partnership between Amorepacific and CDFG was signed in 2020 and targets Hainan’s burgeoning DF&TR landscape.

Citing statistics from Beauté Research Korea, Sulwhasoo says the product has remained the top luxury anti-aging cream for six consecutive years.

The new, advanced formula was released in September and draws on the brand’s key ingredient ‘Ginsenomics’ to inform the anti-aging technology.

Developed with proprietary biotechnology from the Sulwhasoo Heritage & Science Center, Concentrated Ginseng Renewing Cream contains a 6,000x concentration* of rare saponin extracted from ginseng designed to improve the skin’s firmness through a ‘triple resilience-boosting action that replenishes, supports and helps strengthen the skin’.

*Comparing rare ginseng saponin CK content.



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