The development was unveiled at the 11th Sunglasses Workshop and Awards, which took place on Tuesday 1 October at the Hôtel Barrière Le Majestic hotel during the TFWA World Exhibition & Conference (30 Sept – 4 Oct).
Speaking on behalf of eight sunglasses suppliers (see below), FILTR Public Relations Director Lucy Hillyard said the project will curate topline, aggregated data in line with Generation.
OVER 180 ATTENDEES
This is designed to create an accurate indication of the true performance of the category on a global and regional level (Asia Pacific, Europe, Middle East and Africa, the Americas).
As reported, the Sunglasses Workshop and Awards was organised by FILTR and co-sponsored by De Rigo, Essilor, Kering Eyewear, Luxottica Group, Marchon, Marcolin, Maui Jim and Safilo Group. The event was moderated by The Moodie Davitt Report’s Dermot Davitt.
This year’s event, which moved its venue from The Scene, attracted more than 180 delegates, consisting of travel retailers, airport landlords, brands and others.
Guest speaker Luca Solca, Managing Director of Luxury Goods at Bernstein provided the keynote address in which he touched on a number of trends such as the role of influencers in shaping fashion/accessories, heightened demand for brand collaborations, speed to market and premiumisation.
A panel discussion then ensued. This featured Solca, Adrian Pittaway, Head of Retail, MSC Cruises; Lee Meili, Director of Fashion Department, China Duty Free Group; and Jan Richter, Director of Fashion/Accessories, Gebr. Heinemann.
The event concluded with the annual Sunglasses Awards that recognises best-practice in the category (see below).
DFS SCOOPS PARTNERSHIP AWARD
In addition, the judges presented DFS Group (not present) with the Partnership Award – an accolade launched last year.
“After 11 years of category collaboration, the Sunglasses Workshop and Awards remains a unique partnership between industry stakeholders and a truly rewarding journey as we head towards Vision 2020,” commented the Co-sponsors.
“Being joined on-stage by such remarkable partners as MSC Cruises, Gebr. Heinemann and China Duty Free Group is an amazing testament to the relevance and support that the category enjoys. Congratulations to all those shortlisted and of course to the deserving winners of the 2019 awards. We look forward to welcoming everyone again in 2020.”
Best Dedicated Sunglasses Sales Team: Dufry, Zurich Airport
Best New Sunglasses Environment: Gebr. Heinemann, Hamburg Airport
Best Marketing Activity: On-Airport – Dufry
Best Marketing Activity: Off-Airport – China Duty Free Group, Haitang Bay
Best Digital Initiative for the Sunglasses Category: Gebr. Heinemann
Best Off-Airport Sunglasses Retailer: The Shilla Duty Free
Sunglasses Retailer of the Year (under US$2bn): Beirut Duty Free
Sunglasses Retailer of the Year (over US$2bn): The Shilla Duty Free