Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Suppliers back consumer-voted awards for year two
By Luke Barras-hill |
Global travel retail suppliers have given the Travel Retail Awards’ consumer-voted format the vote of confidence, with TRBusiness delighted to announce that the event will return to Singapore in 2019.
We asked the industry whether it feels a consumer-judged format is more relevant to the business.
“Having a real consumer awards where people are voting for brands based on what they look like, feel like, taste like is a real advocacy for any brand and something we should support,” commented Halewood Wines & Spirits’ Simon Roffe.
Rituals’ Neil Ebbutt added: “Deep down I’m a marketeer, so the consumer is the all-important judge of our brand.”
Click above video to view further comment in a series of vox-pop interviews gauging reaction to the first-of-a-kind event, which made its debut on Monday 7 May at the Singapore Conrad hotel.
Click here to view the finalists and winners from the evening, plus a photo showcase.
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