Sustainability Pitch session two: Moroccanoil, Fraas, Puressentiel

By Andrew Pentol |

Four Sustainability Pitch sessions are taking place during Travel Retail Sustainability Week (19-23 April).

The second session of the Sustainability Pitch programme, which was unveiled yesterday on day one of Travel Retail Sustainability Week took place today (20 April).

Laboratoire Puressentiel was honoured with the five-star ‘Sustainability Hero’ accolade, while Moroccanoil and Fraas were both credited with the four-star ‘Sustainability Trailblazer’ title during the broadcast at 11:30am (UK BST).

[To view a full video of the full Sustainability Pitch session, click below].


Fraas: Good for you, Good for our planet

Moroccanoil: A Sustainability Journey


Puressentiel: The Puressentiel Sustainability Story

The Sustainability Pitch sessions are assessed by 25 judges with an eclectic background of travel retail experience. Each judge was tasked with evaluating the pitches based on specific guidelines, such as the initiative’s impact on the environment, corporate approach to sustainability and consumer reaction.

Following each Pitch, a short Q&A session will ensue between the judges and pitching company.

Judges described the Fraas pitch as a great presentation on sustainability and were impressed that the company’s sustainability practice tackles the sourcing of materials, as well as waste and emissions.

They also praised the Moroccanoil pitch and the fact its sustainability programme commenced back in 2014. In addition, Moroccanoil’s marketing strategy and packaging received positive feedback.

Finally, Puressentiel, this session’s sole ‘Sustainability Hero’, was commended for its holistic approach to business. This includes support for producers and controls across the supply chain.

TRBusiness would like to congratulate all Pitch participants for partaking in the initiative, which is designed to give companies a unique opportunity to showcase their sustainable products, services and/or corporate sustainability strategies within duty free and channel retail.

Puressentiel, this session’s sole ‘Sustainability Hero’ was commended for its holistic approach to business.

All will be able to showcase the Sustainability Hero and Trailblazer logos, which will serve as a convenient reference for travelling consumers at the same time as offering essential recognition of their environmentally conscious approaches.

Please ensure you return for the third Sustainability Pitch session on day three (21 April) of Travel Retail Sustainability Week. The following Pitch companies and initiatives are set to feature:

Lego: Climate Change at the Lego Group

L’Occitane: Reducing Waste on Travel Exclusive Kits

L’Oréal: L’Oréal for the Future

For more information on Travel Retail Sustainability Week, including the pioneering Sustainability Pitch programme, click here.

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