Sustainable Heineken 0.0 beer now served inflight in joint venture with KLM

By Luke Barras-hill |

Multinational brewer Heineken and its Dutch compatriot KLM have teamed up to front a sustainability initiative.

Heineken and Heineken 0.0 non-alcoholic beer is being served onboard KLM flights and in KLM lounges as part of a long-term joint venture partnership.

It was announced last year that all Heineken beer in the Dutch market would be brewed with 100% *green energy in line with the company’s commitment to transitioning to climate-neutral production by 2030.

Alexander de Nerée Tot Babberich, Global Account Manager Airlines, Global Duty Free Heineken (pictured right), commented: “In our long-term relationship, spanning over twenty years, Heineken and KLM have partnered in many initiatives to enhance the inflight experience for KLM passengers.

“By sharing this commitment to serving Heineken brewed with green energy to KLM passengers, we contribute to the Heineken company’s sustainability commitments. We are proud to be partnering with KLM in this initiative.”

The breweries in the Netherlands have been working to reduce CO2 emissions since 2010, with advancements such as introducing wind turbines and solar panels plus supplying biogas from Heineken’s own wastewater treatment plants at the breweries in Zoeterwoude and Den Bosch.

*Included within the total energy mix required in the brewery. Heineken ensures that the amount of sustainably generated energy (thermal and electrical) is at least equal to the energy required to brewing and packaging Heineken beer at its Dutch breweries.

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