Mars partners TRBusiness as CSR plans progress

By Charlotte Turner |

Mars ITR has underlined its CSR commitments, through a unique partnership with TRBusiness, which incorporates Headline Sponsorship of the upcoming TR Sustainability Week (April).

 

In 2017, Mars launched its ambitious sustainability plan in which the company is investing US$1bn to become ‘Sustainable in a Generation’. It also pledged an additional US$1bn to ensuring sustainability of its cocoa supply chain.

 

“This year, we are proud to partner TRBusiness on the important topic of sustainability,” said Roel Govers, Corporate Affairs Director Mars ITR.

 

“Through this partnership we will share more about our progress on creating a responsible and sustainable cocoa supply chain, our journey towards sustainable packaging, and our efforts on creating a world that is diverse and inclusive.”

As reported, TRBusiness will continue to uphold its mission to ‘help the industry grow’ through its dedicated sustainability and consumer insight initiatives in 2022. It will also broaden its focus to include industry platforms on diversity and inclusion as well as mental health and wellbeing.

 

 

In the next phase of this publication’s mission, we will further develop our focus on sustainability beyond environmental issues.

 

TRBusiness will be offering opportunities for the duty free & travel retail industry to openly discuss other CSR topics, such as ensuring diversity and inclusion in the workplace and offering appropriate levels of support for employees with regards to their mental health and wellbeing; especially since many employees are now working remotely or in a reduced capacity as a result of the pandemic.

Going one step further, the industry will also be given the opportunity to discuss how these topics impact the experiences of travelling consumers, throughout their journey, including but not limited to, their transition through the airport, using facilities, dining and shopping.

 

“We hope that through our partnership with TRBusiness we can support a platform that nourishes connections and collaborations on sustainably efforts within the travel retail industry.”

“We hope that through our partnership with TRBusiness we can support a platform that nourishes connections and collaborations on sustainably efforts within the travel retail industry,” says Roel Govers.

PLANET, PEOPLE, PETS

“Mars is determined to create a world where the planet is healthy, people and pets thrive and society is inclusive,” added Govers.

 

“However, this is not something we can do alone. It is through lasting partnerships with stakeholders such as our partners and peers, that we can make transformational shifts happen in the way we do business.

 

“We hope that through our partnership with TRBusiness we can support a platform that nourishes connections and collaborations on sustainably efforts within the travel retail industry.”

 

The ‘Sustainable in a Generation’ plan guides the company’s three interconnected areas for purposeful growth: Healthy Planet, Thriving People and Nourishing Wellbeing.

 

PLASTIC PRINCIPLES

By 2025 Mars plans to reduce its virgin plastic use by 25% and strive for 100% of its plastic packaging to be reusable, recyclable or compostable.

 

“Another example, more specific for ITR, is reducing our footprint by moving to one global partner for all our displays and activations to ensure all materials are locally produced and installed, cutting back drastically on transportation,” added Govers.

“It is our ambition is to have all our cocoa responsibly sourced and traceable by 2025 and work towards a sustainable cocoa sector for tomorrow,” concluded Govers.

“It is our ambition is to have all our cocoa responsibly sourced and traceable by 2025 and work towards a sustainable cocoa sector for tomorrow,” said Mars ITR’s Roel Govers.

On top of the company’s investment of US$1bn to become Sustainable in a Generation, Mars is investing an additional US$1bn to make its cocoa supply chain more sustainable.

 

“It is our ambition is to have all our cocoa responsibly sourced and traceable by 2025 and work towards a sustainable cocoa sector for tomorrow,” concluded Govers.

 

“This is another audacious goal, which we can only accomplish through collaboration, as it will take the coordinated and combined effort of governments, NGOs, traders, processors, and farmers. We look forward to sharing more about our efforts in this regard in the upcoming year…”

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