Sustainaholics adds two sustainable wine brands to GTR portfolio

By Kristiane Sherry |

Simpsons Wine Estate is one of two new wine brands to the Sustainaholics portfolio.

B2B travel retail sustainability specialist Sustainaholics has added two new wine brands to its portfolio: Kent-based Simpsons Wine Estate, and Italy’s When in Rome.

Simpsons Wine Estate produces still and sparkling wines that are fully accredited with the Sustainable Wines of Great Britain scheme.

When in Rome aims to minimise its impact on the environment through its alternative packing use. It utilises bag-in-box, can and flat-recycled PET bottles across its product range.

Sustainaholics works to bring sustainability-focused brands to airport, airline and cruise operators. It recently secured its debut listing in the channel with Tourvest Retail Services. Further discussions with other retail partners are ongoing.

“Travelling is about opening your mind to new experiences and Sustainaholics wants passengers to be able to discover new sustainable products during their journey,” said Sustainaholics founder David Mills.

“We’re delighted to launch our wine collection with two very different brands sharing the same commitment to innovation and sustainability.”

Charles Simpson, co-founder of Simpsons, added: “We are extremely excited to be launching our wines into the travel trade and to be working with the perfect partner, Sustainaholics, who share the same passion for protecting the environment as ourselves.  

“Sustainability is at the heart of everything we do at Simpsons Wine Estate and we believe this resonates more than ever with frequent travellers, who are increasingly concerned about their own travel footprint and who want to offset this by purchasing sustainable products.”

When in Rome offers a range of wines in alternative packaging.

Rob Malin, founder of When in Rome, commented: “When in Rome are delighted to be partnering with Sustainaholics, whose climate friendly ethos very much mirrors our own. 

“Thanks to their impressive distribution network, we look forward to seeing our sustainable product range appear at airports, and on ships and planes where the carbon saving from lighter packaging is even greater.”

Last month, Sustainaholics added Avallen Calvados and Penrhos gin to its product range.

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