Sustainaholics welcomes two new brands to sustainable spirits collection

By Faye Bartle |


Avallen and Penrhos are the latest sustainable spirits brands in the Sustainaholics portfolio.

B2B travel industry sustainable product specialist Sustainaholics has added Avallen and Penrhos to its portfolio of independent sustainable spirits.

Among their green credentials, Avallen (calvados) and Penrhos (a handcrafted gin made from waste fruit) each provide lightweight bottle alternatives to glass.

“Sustainaholics want the discovery of innovative independent premium sustainable drinks brands to become an integral part of the travel experience,” said Sustainaholics Founder David Mills.

“We’re delighted to welcome Avallen and Penrhos to our portfolio, whose many sustainability credentials include each coming in unbreakable lightweight bottles ideally suited for travel, with Avallen’s paper bottle and Penrhos’ UK industry-first aluminium bottle around half the weight of glass when full.”

Avallen, a certified B Corp, produces a floral, fruity calvados with apples at the heart.

Produced entirely in the West of Normandy, Avallen is aged for two years in French oak before being bottled with no added sugar, caramel or boisé.


Avallen is billed as a ‘climate positive’ calvados.

Every bottle produced removes more CO2e from the atmosphere than it takes to produce, states the company, thanks to the traditional orchards where the apples are grown acting as carbon sinks.

On top of being presented in a paper bottle, Avallen banks with Triodos (a leading sustainable bank) and gives back to the community by supporting small-operation farmers local to the distillery.

“We’re buzzing to join the Sustainaholics portfolio with our planet positive calvados and being a part of the journey to improve the sustainability of travel,” said Avallen Co-founder Stephanie Jordan.


Penrhos gn is available in 100% recycled aluminium bottles that are reusable, recyclable and refillable.

Penrhos produces handcrafted gin, made from the Herefordshire farm’s ‘imperfectly perfect’ fruit.

The company’s recently launched 100% recycled aluminium bottles are reusable, recyclable and refillable.

“We are two farming families who started Penrhos Spirits not because we thought the world needed another gin brand, but because we wanted better for our wibbly wobbly waste fruit,” said Sales Dire Harriet Williams.

“And it just so happened it created a tasty gin that was truly unique.

“We are so excited to be working with Sustainaholics alongside some innovative brands who like us care for our environment.

“We are looking forward to involving the airlines airports and cruise ships in our new journey.”

Established in 2021, Sustainaholics is working with airlines, airports and cruise ship operators in the UK and beyond to provide them with a ‘coherent, customer facing sustainability-led product proposition’.

READ MORE: Sustainaholics wins High Life Shop listing for sustainable spirits range

The company recently launched its sustainable spirits range with Tourvest Retail Services on High Life Shop, and is now ‘committed to expanding’ the range in travel retail, with further listings are ‘under discussion’ for 2023, according to the company.


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