Swarovski unveils new Mother’s Day 2020 Collection online and in stores

By Andrew Pentol |

Swarovski Mother's Day small for webSwarovski has launched its new Mother’s Day 2020 Collection this month which is available in stores and online.

The collection is inspired by nature and floral motfis and offers alternatives to usual and traditional Mother’s Day gifts.

Swarovski describes the Daisy Flower as the collection’s hero motif and says it is inspired by nature and brought to life by experimenting with the petals’ movement. The theme of nature is further celebrated by dragonfly and bee designs across the collection which add an element of charm, according to the company.


Incorporating the dancing stone technique to allow different parts of the pendant to ‘shift and sparkle’, the Eternal Flower necklace should be paired with delicate studs from the collection to ensure a vibrant style.

Meanwhile, the Swarovski Remix Collection can make a Mother’s Day gift more personal, indicated Swarovski. Each piece can be transformed into something different thanks to the ‘innovative clasp system.’

Other highlights of the Mother’s Day 2020 Collection include the Sparking Dance Clover. This line features crafted necklaces and earrings which showcase crystals in colours inspired by cherry blossom.

Swarovski Mother's Day Collection New

Initially launched in 2018, the Latisha Collection comprises four new silhouettes for Mother’s Day, complete with Swarovski crystal embellishment.

Finally, there is the the Botanical Jewels line, which is a delineation from the new Atelier Swarovski family. This line was designed in partnership with Academy Award-winning actress, activist and humanitarian Penélope Cruz and supports the preservation of biodiversity around the world through The Nature Conservancy. It also honours Cruz’s commitment to protecting the planet.


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