Swarovski’s tropical new collection now in full bloom for summer 2020

By Charlotte Turner |

Swarovski Summer 2020 collection leadSwarovski can now reveal its summer collection of jewellery, inspired by the tropics – featuring a range of flora, fauna and tropical birds – imbued with a vibrant palette of colours.


“Inspired by the season’s high energy and vibrant spirits, the Summer Collection and Campaign uncovers a story of energy as a source of attraction, sparked by the power of crystal,” says the brand.


“Towards the end of its journey through the Spring/Summer 2020 season, Swarovski invites consumers to discover the eccentricity and glamour of an exotic summer in the tropics; full of adventure and full of colour, to indulge your senses.”


Bright greens and pinks provide a contrast to the gold and silver tones, featured in oversized designs, maxi-long earrings and multicolored necklaces.


Tropical necklace Parrot Swarovski Summer 2020EXOTIC PARROT: STAR OF THE SHOW

The exotic parrot is the star of the Collection, serving as a ‘glamorous emblem of the season, ready to steal the show’, adds Swarovski.


Split into several sub-categories – including ‘Tropical’, ‘Stunning’, ‘Swarovski remix collection’, ‘Shimmering’, ‘Spectrum Shine’ and ‘Spectacular’ – the brand believes there is huge flexibility in the range to cater to individual tastes and occasions.


The Summer Campaign itself is said to ‘celebrate the glamour of the season’ through a story which showcases how Swarovski crystal ‘sparks passion and ignites curiosity’.


“We see the charming parrot in a tropical setting, mesmerised by the sparkle of Swarovski crystal, on his quest to find his tropical crush,” said Swarovski.



This campaign is the final chapter in the brand’s Spring/Summer 2020 series.


The Swarovski Summer 2020 Collection will be available in stores and on Swarovski.com from May 2020.


Customers are invited to visit Swarovski’s #SparkDelight platform to see how other customers have styled their looks. They can also learn more about Swarovski, through Instagram, Facebook or Swarovski.com.


Tropical palm earrings Swarovski Summer 2020 collection


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