Swedish Match embraces new business contacts made at TR Consumer Forum

By Faye Bartle |

ZYN at TR Consumer Forum 2022.

ZYN at the TR Consumer Forum 2022 in Cyprus. (Left: Fredrik Borin. Right: Johannes Verhelyi).

Swedish Match is looking forward to exploring opportunities to propel its business forward in travel retail as a result of a number of valuable new contacts made at the recent TR Consumer Forum in Cyprus.

As previously reported, Swedish Match exhibited the ZYN nicotine pouch brand, displaying products in different flavours and strengths, at the TR Consumer Forum, which attracted 180 duty free and travel retail stakeholders and took place from 4-6 September 2022.

Sales Managers Travel Retail & International Markets Johannes Verhelyi and Fredrik Borin reported making ‘some very qualitative new contacts in potential new markets’ for ZYN.

“We took a stand at the event and that was certainly worthwhile,” said Borin.

“We were able to introduce ZYN to a number of key buyers and feel confident that our conversations will definitely lead to new business.”

Johannes Varhelyi, Swedish Match Sales Manager Travel Retail & International.

Johannes Varhelyi, Swedish Match Sales Manager Travel Retail & International.

The networking opportunities at the forum were also fruitful for the brand.

“It proves to us that retailers really are interested in the category and it is clear that our ZYN portfolio will add value in the travel retail tobacco category,” said Verhelyi.

Both had positive feedback for TRBusiness and m1nd-set for the exclusive consumer insights presented and the ‘quality of conference presentations’.

“We were particularly interested in the opportunity offered by the growing cruise market,” revealed Borin.

ZYN Gold.

ZYN Gold is a recent release for the company.

The activity provided a welcome boost for the company ahead of its debut at industry mega event, the TFWA World Exhibition & Conference in Cannes.

The company will introduce visitors to the latest innovations from the ZYN smokeless brand, including the recent release of ZYN Gold and a new size release of the ZYN Cool Mint 9mg.

“We are delighted to be attending Cannes as an official exhibitor for the first time as we showcase our dedication to and support for this vibrant industry,” said Varhelyi.

“Travel retail is a unique market and a vital global showcase for our products and our smoke-free message and we look forward to sharing our innovations with stakeholders and partners in the Harbour Village.”

The ZYN brand is at the heart of the company’s vision for a world without cigarettes.

The latest offering in Swedish Match’s ‘reduced risk’ product portfolio, aimed at current nicotine users, ZYN launched in travel retail late last year, building on its domestic presence in the US (over 100 million cans sold in the country in 2021) and in the Nordics.

The pouches are designed to be placed under the lip for consumption and are available in a variety of strengths and flavours.

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