Accolade Wines will use the upcoming TFWA World Exhibition & Conference in Cannes to promote its new range of wine in cans from well-known brand, Echo Falls.
Exhibiting in the Yellow Village on stand D26, Accolade Wines will introduce the new products from Echo Falls, the second largest wine brand in the UK and the largest brand (with 75% share) in the fruit wines category, which grew +3.2% year-on-year in 2018.
Accolade wines also reveals that research has shown Echo Falls to have the second highest brand awareness and the highest brand loyalty among wines in the UK.
There are four varieties of wines in the Echo Falls 250ml can format, comprising White Zinfandel (ABV 10%), Merlot (ABV 13%), Chardonnay (12% ABV) and finally, Summer Berries Rose Fruit Fusion.
The latter is a lower alcohol option (5.5% ABV) and taps into the rising trend of sparkling fruity drink fusions.
NEW SKUS FOR 18-24 BRACKET
Accolade is mainly targeting the 18-24 year old segment with the wine in cans format, an age group which, according to research, is looking for an easy-drinking sweeter-styled drink.
Accolade also plans to talk with visitors at the TFWA event in Cannes about its premium wines and GTR exclusives from a wide range of brands, including Hardys, Grant Burge, St Hallett, Petaluma, Flagstone, Kumala, Mud House and Banrock Station.
In addition, Accolade makes its foray into the spirits market with Echo Falls Summer Berries Vodka – which is already performing very strongly in selected accounts and the new – along with Echo Falls Pink Gin.
Completing the spirits portfolio is Stone’s Gin, which is now available for travel retail. “This gin’s traditional juniper is complemented by bursts of citrus and spicy cinnamon and has a unique ginger kick,” says Accolade.
“The Stone’s brand has been a leading producer of ‘all things ginger’ for approaching 300 years, with its roots going back as far as 1740 to the Finsbury Distillery.”
A FORMAT WITH REAL POTENTIAL
Rupert Firbank, Commercial Director Global Travel Retail, Accolade Wines said: “We’re very much looking forward to presenting the wine in cans format from our popular Echo Falls brand for the first time.
“We see this is an exciting new avenue for growth, a format with real potential in travel retail and for airline retail in particular going forward.
“As ever, a range of wines from our branded portfolio, many of which already have a strong foothold in travel retail, will be on show and we look forward to discussing their merits with buyers at this great showpiece event in Cannes.”