SWISS relaunches inflight shopping service with LSG’s Retail inMotion

By Luke Barras-hill |

Passengers onboard Swiss International Air Lines (SWISS) can now browse from a refreshed assortment of boutique products courtesy of wholly owned LSG Group subsidiary Retail inMotion (RiM).

Effective 1 November, SWISS’s Inflight Shopping powered by Worldshop brings a varied mix of travel exclusives, sustainable items and bestsellers to intercontinental and selected continental flights.

According to the LSG Group, product assortments are clustered around three themes: products for your journey, products to bring back from your trip and products that make you feel better.

Intrepid voyagers can pickup goods such as Nuud vegan deodorant, which is packed in a bioplastic tube made from sugar cane, and Planet Buddies Children’s Headphones inspired by endangered species from across the globe.

The packaging for the Planet Buddies products are made from 100% recyclable cardboard, use soy-based inks and have no plastic window.

Meanwhile, quintessentially Swiss-made skus include Lindt Tin Suitcase Switzerland Edition, Caran d’Ache Colouring Pencils, and Swissdent Dental Care are available to purchase.

Airline retail and technology solutions provider RiM has relaunched the Lufthansa Group carrier’s inflight retail programme, which is powered by WorldShop. Source: SWISS.

José Lirio Silva, Head of Onboard Retail Europe & Managing Director, Retail inMotion, said: “We are delighted to partner with SWISS to bring their guests products that explore the SWISS diversity while zooming in on high quality and premium standards.

“We take pride in offering a product assortment that has been carefully selected for guests’ specific needs and demands, and we are very satisfied with the outcome – a programme that combines expertise with consistency to bring a great shopping experience onboard.”

Johann-Philipp Bruns, Vice President Ancillary and Retail, Lufthansa Group, added: “With the further development of Inflight Shopping, we are creating a new experience on board by offering a new product world with a valuable assortment and innovative and convenient processes. We are excited to announce the relaunch of the new Inflight Shopping to inspire and delight our guests and crews on board.”

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