T2 Tea partners with Unilever to make next step on ‘global journey’ in DF&TR

By Andrew Pentol |

T2-Tea

T2 Tea is present in over 100 stores across Australia, New Zealand, UK, USA and Singapore and believes travel retail is an important next step.

Premium Australian tea retailer, T2 Tea is to showcase its service and gifting offering at the upcoming TFWA World Exhibition in Cannes. T2 Tea will be exhibiting on the Unilever stand (Green Village K50).

The company’s DF&TR selection includes best-selling teas in biodegradable teabags, loose leaves in limited edition location-specific tins, T2 sips, gift-sets and tea-wares. T2 Tea products are available in Melbourne and Sydney International Airports and through the Qantas shopping portal.

They can also be found on all Virgin Australia domestic and New Zealand flights.

Present in over 100 stores across Australia, New Zealand, UK, USA and Singapore, T2 Tea is also represented across the Amazon and Tmall marketplaces. The brand also caters to various hotels, restaurants and retailers worldwide including Harrods, John Lewis, Neiman Marcus, Bloomingdales, Waitrose, Sodexo and Compass Group.

VITAL ‘NEXT STEP’

According to the company, travel retail is the natural next step in its global journey. Being part of the Unilever stable enables it to demonstrate its passion for sharing quality tea and tea-wares with tea lovers worldwide.

Nicole Sparshott, CEO, T2 Tea said: “My focus is on bringing the Australian brand to the global campus and global stage. We are diversifying the way we present ourselves to customers, leveraging our DNA in bricks-and-mortar retail, but also creating amazing experiences for customers in other channels.”

T2-Tea-Gifting

Products including T2 gift-sets are already available in Sydney and Melbourne International Airports as well as through the Qantas shopping portal.

With over 100 teas available, T2 Tea features brands such as English Breakfast, Lemongrass and Ginger and Earl Grey and flavours including Fruitalicious, Gorgeous Geisha and Creme Brulee.

Its own in-house designers and artists create bespoke tea-ware designs and brewing tools, drawing inspiration from travel, art and fashion. T2 Tea’s signature teas are housed in orange gift cubes, which have become a symbol of the design-led brand.

 

 

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