Tales from the ‘Triger’: Wild Tiger Rum reflects on once-in-a-lifetime road trip

By Luke Barras-hill |

Gautom-Paul-video-RoarWild Tiger Beverages CEO and Founder Gautom Menon has expressed his gratitude to the industry for its support of last year’s staggering ‘Road Trip’ expedition.

Menon and Creative Art Director Paul George Vedanayagam embarked on an epic adventure (27 July – 4 October), which began in Kerala and traversed 25 countries and 25,000kms in 65 days to raise funds – and awareness – for the Wild Tiger Foundation, a non-profit organisation headquartered in India’s Coimbatore, Tamil Nadu that is committed to the protection and conservation of tiger habitats.

[Click below to learn more about the Wild Tiger Foundation and hear from two intrepid ‘tigers’ who regale TRBusiness with some of their favourite tales from the journey, including an amusing anecdote about a ‘lost’ donation box…]

Menon and Vedanayagam arrived in Cannes in their self-styled ‘Triger’ (travel retail tiger) vehicle in jubilant and triumphant mood prior to the start of the TFWA World Exhibition & Conference.

“We were welcomed with a hero’s reception – it’s unlikely we’ll ever feel this important again in our lives!” Menon said. “We are forever indebted to this industry.”

View an image gallery here:



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