Gustavo Valdor, International Commercial Director, Casa AGP tells TRBusiness that while no one has all ‘the answers’ to trading in a post-Covid world, TRMarketplace provides companies with a ‘perfect opportunity’ to meet and network in the absence of physical events.
“It’s a well-thought out plan from TRBusiness…I see it as a perfect opportunity to meet everyone, in a convention-style format, but digitally.
“In a post-Covid world no one has the answers, but I believe the travel retail channel will continue to be a place to introduce specialty brands and limited editions. In our case specifically, duty free plays a big role.
“We are a destination product, so it is extremely important for Zignum Mezcal, Señorita Mezcal and Recuerdo Mezcal to be out there in the duty free world.”
Valdor spoke of his concern for the lack of tasting and sampling opportunities in a post-Covid travel retail environment, which will make final sales conversions more challenging.
“We’ll continue to grow, but we do need to adapt…Our sales associates will have a tougher time interacting with customers too.”
TRMarketplace is available for all categories and will allow each supplier/brand access to a dedicated ‘brand hub’.
With a fixed price to exhibit of GBP£4,495 (ex VAT) – available to every company regardless of size – TRBusiness and Bluedog Productions believe that this opportunity is accessible to all.
Registration is now open for DF&TR retailers, airports, cruise lines, border stores and airlines, who will gain free-of-charge access to the TRMarketplace.