Globally-recognised haircare and beauty brand, Moroccanoil has emphasised that travel retail remains a strategic and ‘very important channel’ and that is has been an integral part of the company’s successful omnichannel strategy thus far.

John Gates, Senior Vice President of Retail and Travel Retail Sales & Sebastien Levi, Vice President Global Travel Retail at Moroccanoil, also tell TRBusiness that exhibiting at TRMarketplace was an easy decision to make in the light of challenges forced upon the company during the global pandemic.

“First thing that came to mind when TRBusiness first approached me for this amazing opportunity was, ‘of course’, because of the huge support TRBusiness has given Moroccanoil and my team from day one when we entered into the travel retail channel of operation,” said Gates.

“Secondly, connectivity with our retail partners and end-consumers is more important now more than ever.”

“Travel retail remains a strategic and very important channel for Moroccanoil,” added Levi. “It’s about enhancing our exposure in countries all around the world and this is not going to change.”

Levi talked about the importance of targeting domestic traffic in the absence of international travellers and said that Moroccanoil would be even more focused on creating a bespoke offer for individual regions. He also said that the company ‘never stopped’ communicating with its end-consumers during the pandemic, and continued to very effectively promote its brand through social media in recent months.

Registration is open for DF&TR retailers, airports, cruise lines, border stores and airlines, who will gain free-of-charge access to the TRMarketplace.

For further information, visit www.travelretailmarketplace.com.