French wine company Peuch & Besse (P&B) believes the coronavirus (Covid-19) pandemic is the perfect opportunity for the quaternity (airports, airlines, retailers and brands) to cooperate more in terms of sharing data and delivering value for the industry.

P&B, which is present in 50 countries and multiple airports, is realistic about the challenges facing the channel given the dramatic decline in passenger numbers.

Recently appointed Rajiv Bhatia, Advisor Business Development, Peuch & Besse told TRBusiness: “As a family business, P&B is over 115 years old and has faced a number of challenges in the past. We are optimistic we will come through this positively on the other side as well.”

NEW LAUNCHES IN THE PIPELINE

He added: “We take a long-term view and the DF&TR channel is an important part of our strategy going forward. We have some exciting new additions coming to the portfolio with new wines and innovative launches. Watch this space in the very near future.”

Looking ahead to the upcoming TRMarketplace digital event (28 September to 2 October) Bhatia commented: “With the key Tax free World Association exhibitions in Singapore and Cannes cancelled, TRMarketplace is the first event in the calendar this year.

“It gives us an important opportunity to meet with existing customers, see new people and faces and to look at the challenges facing our partners and determine how we can support then.

“More importantly, we want to demonstrate our commitment to the channel and deliver a positive message to our friends in the GTR community.”