‘Yes We Cannes!’ Handisport is returning for its fourth edition at the global summit.

Tax Free World Association (TFWA) has announced two purpose-driven initiatives that will be in the spotlight at the TFWA World Exhibition & Conference 2026 in Cannes (27 September to 1 October).

Through #KickCancerThon and ‘Yes We Cannes!’, the association states that it is reinforcing its commitment to supporting important social causes, ‘using the global platform of the duty free and travel retail industry to raise awareness, encourage participation and drive positive change’.

“These initiatives reflect TFWA’s ongoing commitment to creating meaningful social impact alongside our global business platform, playing our part in supporting the fight against cancer and promoting greater inclusion and accessibility,” said the association’s President Sarah Branquinho.

“I encourage everyone to join us by putting their own energy behind these two inspiring causes.”

The #KickCancerThon global travel retail industry initiative – launched by The Moodie Davitt Report and inspired by the late Sinead Moodie, to raise funds for cancer research and awareness – is being supported through a large-scale, participatory fundraising event.

Exhibitors, visitors and other industry partners will be invited to take part by cycling on stationary bikes, installed on the parvis in front of the Palais des Festivals throughout the week, to collectively generate kilometres.

Every kilometre cycled by delegates will be converted into a €10 financial contribution from TFWA to the cancer research programme at The Royal Marsden Hospital, where Sinead Moodie was treated for NUT Carcinoma.

Alongside this is ‘Yes We Cannes!’ Handisport, which returns for its fourth edition at the global summit.

Organised by TFWA and Stade Toulousain Handisport in partnership with m1nd-set, the initiative promotes inclusion, accessibility and awareness through sport while raising funds to support adaptive sports programmes.

Taking place on Sunday 27 September from 10.30am to 12.30pm in the Allées de la Liberté, adjacent to Cannes City Hall, participants will have the opportunity to experience a range of adaptive sports disciplines, including wheelchair rugby, blind football and a hand-bike challenge. The morning will conclude with a wheelchair rugby tournament between participating teams.

Alessio Crivelli, Vice-President Marketing of TFWA, said” “‘Yes We Cannes!’ demonstrates the power of our industry to come together in support of accessibility and inclusion by combining sport, solidarity and community spirit”.

Registration is now open: ‘Yes We Cannes!’

READ NEXT: TFWA confirms exhibitor and delegate line-up for 2026 Cannes show

READ NEXT: OUT NOW: July issue + Top 10 Airports report

READ NEXT: Early bird rate extended for the Travel Retail Awards ceremony