Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.TFWA Cannes visitors clock in at 7,999; dates revealed for 2026
By Faye Bartle |
Fireworks at the Opening Cocktail. Photo: TFWA Press Office.
TFWA has revealed the 2025 edition of the World Exhibition & Conference attracted a total of 7,999 visitors and 482 exhibiting brand-owners – an uplift on the 7,456 visitors and 462 exhibiting brands received in 2024.
The organisers amped up capacity for this year’s event, which took place from 28 September to 2 October, welcoming 30 boats within the perimeter of the exhibition compared to 19 last year.
Incorporated within the Palais area, the boats benefitted from our security and were accessible only by badge holders.
The new Innovation Square added 375 sqm of exhibition and networking capacity into the mix. Plus, new qualitative exhibition areas within the Palais were delivered an extra 600 sqm.
Overall, more than 1,000 sqm were added this year.
Source: TFWA.
Taking a closer look at the numbers reveals that the lion’s share of visitors (57%) came from Europe, with 17% from Asia and 11% from the Middle East (excluding Turkey).
Source: TFWA.
Top five visiting countries represented were France, the UK, Switzerland, Italy and the UAE.
Source: TFWA.
In terms of stakeholder type represented, 33% were DF&TR operators, 32% were agents/distributors.
Source: TFWA.
Perfumes and cosmetics players comprised the largest share of exhibiting companies (34%), followed by wines, beers and spirits (26%) and fashion, accessories, sunglasses and luggage (13%).
There was no closing press conference this year. However, TRBusiness is bringing you an one-on-one video interview with TFWA President Philippe Margueritte soon.
TFWA President Philippe Margueritte. Photo: TFWA Press Office.
Next year’s event will make a return to Cannes from 27 September to 1 October 2026. As usual, the conference will be held on the Monday morning (28 September).
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