TFWA China Reborn event attracts more than 5,000 live stream connections

By Andrew Pentol |

TFWA President Alain Maingreaud believes the resilience and bounce-back ability of the Chinese duty free industry from the Covid-19 pandemic provides reason to believe our industry will emerge stronger. 

The Tax Free World Association (TFWA) has revealed there were over 5,000 live stream connections for the first TFWA China Reborn virtual event.

TFWA China Reborn attracted a number of leading authorities on travel retail and the Chinese economy which painted a positive picture of the future of DF&TR in China.

During the three-day event, commentators examined the dynamics behind China’s rapid growth in offshore duty free sales and the swift return of domestic air passengers, among other topics, in a series of webinars.

The highest attendance was on day one when 1,510 delegates tuned into the English livestream of the “Changing Market, Changing Consumer” webinar. Simultaneously, 1,460 delegates were following the Chinese version.

Over 1,660 delegates followed the “Chinese Travel Today and Tomorrow” session on day two, while nearly 900 delegates attended “China and the World” on day three.


A total of 102 private business meetings were scheduled via the TFWA One2One e-meeting service and many connections were facilitated between TFWA members, event sponsors and participating retailers (from China and the rest of the world).

Charles Chen, President, China Duty Free Group, was among the speakers on day one of the China Reborn online event, which attracted 1,510 delegates.

Registered delegates will be able to view videos of the TFWA China Reborn webinar sessions on the TFWA website at

Alain Maingreaud, President, Tax Free World Association said: “We hope these webinars have provided valuable insights into the remarkable strength of China’s duty free and travel retail market. Its resilience and ability to bounce back from the devastating impact of Covid-19 gives us much reason to believe our industry will emerge stronger from this crisis and prosper once again.

“We would like to thank our sponsors and everyone who made our first TFWA China Reborn event such a resounding success.”

Click the below links for our coverage of the three-day event:



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