TFWA debut for ‘surreal’ TR exclusive Drambuie pack

By Caroline Sargent |

A striking, limited edition, TR exclusive bottle design is to be introduced by Drambuie for the first time at the Cannes TFWA exhibition, 26 – 31 October.

 

The surreal black and white zig-zag wrap on the new 1litre pack ties in with the brand’s latest marketing campaign ‘A Taste of the Extraordinary’, referring to Drambuie’s original blend of the finest aged Scotch whisky with spices and heather honey.

 

Visitors to Cannes will also see the resurgence of Drambuie’s ‘Extraordinary Bar’ and have the chance to experience the liqueur in similarly surreal surroundings.

 

William Birkin, Regional Manager for Global Travel Retail, India, Middle East, Africa and Asia comments, “Cannes TFWA presents the perfect opportunity for Drambuie to release this new design to our global travel retail audience. This innovative new bottle will help Drambuie change traditional perceptions by showcasing the brand’s bold marketing campaign ‘A Taste of the Extraordinary’”.

 

The limited edition bottles are set for release exclusively into major airports in the UK, Spain, Switzerland and Asia from October.

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