TFWA noted Innovation Square is dedicated to the very best in travel retail, showcasing forward-thinking experiences and solutions.

TFWA has announced details of its brand-new Innovation Square concept, which will be making its first appearance at the TFWA World Exhibition & Conference 2025.

Shining a spotlight on breakthrough retail innovations and technologies, to sustainable business models and the future of travel retail experience, the venue will be a hub of discovery, new thinking and best practice sharing.

An exclusive venue located in a prime position at the foot of the Palais des Festivals steps, this initiative will allow brands, retailers, airports, and creative agencies to showcase in a unique position at the heart of the world’s largest travel retail trade show.

Philippe Margueritte, TFWA President, said of this latest concept: “Innovation lies at the core of TFWA’s mission to drive value within the travel retail industry. This year, we are taking a bold step forward with the addition of a unique platform for all stakeholders to showcase their leadership in areas such as customer experience, technology, sustainability, artificial intelligence, and more.

The Innovation Square is not just a display; it is a celebration of creativity and progress where all stakeholders will be able to spotlight groundbreaking achievements.”

The space is available for private hire throughout the week of the event (September  29 to October 2 2025) and will remain accessible until 21:00 each day in order to facilitate additional networking opportunities.

It will also host TFWA’s workshop sessions before doors open to the exhibition halls.

“The enthusiasm surrounding this project is palpable as it is designed to foster an environment of learning, innovation sharing, and networking – three pillars that stand at the heart of TFWA’s mission. As the industry gathers to explore new opportunities, this platform will undoubtedly become a nexus for collaboration and inspiration in travel retail,” added Margueritte.

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