Think you have an award winning product, promotion or initiative on your hands? Seize the opportunity to be recognised by the duty free and travel retail industry’s ultimate decision makers – consumers – by entering the 2023 Travel Retail Awards.
Organised by TRBusiness, supported by event partner m1nd-set, the Travel Retail Awards – now in its sixth year – is the travel retail industry’s first and only awards programme that’s voted for entirely by consumers.
There are a number of new and notable updates this year, including new categories designed to recognise leading promotions and initiatives in the channel, such as those flying the flag for sustainability, charity endeavours and diversity and inclusion.
In addition, there’s a brand new entry process for airports, retailers and cruise lines (you can read more about this below).
Plus, all entrants to the 2023 Travel Retail Awards will receive personalised written feedback from a panel of travel influencers, with a combined following in the millions.
The deadline to enter is Friday 2 June 2023.
The grand ceremony is taking place once again in Cannes on the evening of Tuesday 3 October, 2023, to coincide with the TFWA World Exhibition & Conference. The venue will be announced in due course, so be sure to save the date.
“We’re delighted to once again bring the highly-acclaimed Travel Retail Awards to the global industry summit in Cannes,” said Janice Hook and Nigel Hardy, Joint Owners and CEOs at TRBusiness.
“The Travel Retail Awards were developed with a sole aim: to provide honest, quality feedback and recognition to stakeholders through the eyes of the consumer.
“The programme is unique as the only awards that are voted for entirely by travelling consumers.
“There are tangible benefits for all those who are recognised, too. Research by m1nd-set, coupled with feedback from past participants, shows that receiving the Finalist, Highly Recommended or Winner accolade can help to drive sales and increase consumer awareness in the channel through the use of the ‘Voted by Shoppers’ seal of approval.
“As we commence the sixth edition of the awards, we are delighted to reveal our refreshed line-up of categories and we encourage stakeholders around the world, whether they are new to the industry or have a storied legacy, to submit their entries.”
What’s new this year?
For the 2023 edition, TRBusiness and m1nd-set have refreshed the categories to reflect the evolving travel retail landscape.
There’s a total of 13 product awards, as outlined below.
Furthermore, six new categories have been introduced to recognise the promotions and initiatives that are making an impact.
The Travel Retail Awards 2023 categories are as follows:
Best children’s product
Best confectionery and fine foods product
Best electronics product
Best fashion & accessories product (including luggage & leather goods)
Best fragrance product
Best make-up product
Best skincare, haircare, bath and body product
Best spirits product
Best sunglasses/eyewear product
Best travel accessory
Best watches & jewellery product
Best wines product
Best sustainable product
PROMOTION & CSR AWARDS
Best retailer and supplier promotion
Best airport commercial promotion
Best cruise and supplier promotion
Best airport/cruise/retailer charity initiative
Best airport/cruise/retailer sustainable initiative
Best diversity and inclusion initiative
How the awards are judged
The Travel Retail Awards harness opinion from 5,000 consumers independently sourced from m1nd-set’s unique and qualified database of international travellers.
Each consumer voting will have travelled through an airport within the past six months.
The consumers allocate a score to each entry using a 10 point scale.
This stage of the judging process comprises 80% of the overall score.
The remaining 20% of the score comes via a panel of influential travel bloggers and vloggers with a combined following in the millions.
They independently evaluate all product entries. As well as receiving information about each item, the panel is able to touch, feel and try out the products during a three-day qualitative judging session in London.
This year, they will also score the entries in the new Promotion & CSR Awards.
Highly Recommended accolades are awarded to entries that meet the upper scoring benchmark.
The Winners are those with the highest total scores in each category.
How your company can benefit
As well as shining a light on the products, promotions and initiatives that travelling consumers rate, the awards can deliver substantial benefits for all those that are recognised as Finalists, or awarded a Highly Recommended or Winner accolade.
Research by m1nd-set has shown that 22% of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Finalist logo and that almost a third (31%) are more likely to purchase a product displaying the ‘Voted by Shoppers’ Winner logo.
The logo has already been displayed on product packaging, in airport advertising and on retailer point-of-sale material to millions of passengers by the industry’s leading airports and retailers.
These include DFS Group, The Shilla Duty Free, Lagardère Travel Retail, Changi Airport and many more.
Another valuable element of the Travel Retail Awards is that all entrants will receive personalised written feedback from our panel of travel influencers.
This information can help companies to refine their product offering to make it even more attractive to consumers.
How to enter
The deadline to enter the 2023 Travel Retail Awards is Friday 2 June 2023.
Cost per entry is GBP £275 per submission and the process has been streamlined to make it as quick and easy as possible, thanks to our dedicated online entry process.
Entrants are required to submit 100-500 word description (depending on the category) along with three images. (Please be aware that all product award entries require five samples to be sent to TRBusiness for the judging process.)
An important change to note is that, following industry feedback, airports, retailers and cruise lines will no longer be automatically enrolled into the awards.
Instead, TRBusiness now welcomes stakeholders from all channels to submit entries with the added ability to provide written feedback and images for consumers’ evaluation.
This new entry process guarantees shoppers gain a deeper understanding of your ambitions and achievements before they provide their scores.
To find out more about the 2023 Travel Retail Awards, visit travelretailawards.com