The Estée Lauder Companies launches Le Labo Lavande 31 into travel retail

By Trbusiness Editor |

Le Labo Lavande 31

Le Labo Lavande 31 blooms in GTR.

The Estée Lauder Companies has introduced Le Labo Lavande 31 – part of the brand’s Classic Collection of fragrances – into the travel retail channel.

The scent is said to offer a pure, rich and unexpected incarnation of lavender, distilling only the plant’s flower buds. Essential oils of bergamot and neroli complement the signature ingredient. Other key components include amber, musk and Tonka bean.

The full product line-up features a selection of edp sizes, a travel tube case and a travel tube set. The 50ml and 100ml edp references are available to purchase in travel retail.

Le Labo was founded in New York City in 2006, and acquired by The Estée Lauder Companies in 2014. The high-end artisanal house advocates the craft of “slow perfumery”.

Le Labo Lavande 31 fragrance

Le Labo fragrance labels are personalised with the date and place of formulation, in addition to a message chosen by the customer.

The core of its collection is 19 genderless fragrances and 12 candles. The brand also offers sensorial formulas for the face, hair and body, in addition to a grooming line.

Le Labo fragrances are hand-blended, and each label is personalised with the date and place of formulation, as well as a message chosen by the customer.

READ MORE: The Estée Lauder Companies and Dufry create summer fragrance showcase

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