The Estée Lauder Companies launches Le Labo Lavande 31 into travel retail

By Trbusiness Editor |

Le Labo Lavande 31

Le Labo Lavande 31 blooms in GTR.

The Estée Lauder Companies has introduced Le Labo Lavande 31 – part of the brand’s Classic Collection of fragrances – into the travel retail channel.

The scent is said to offer a pure, rich and unexpected incarnation of lavender, distilling only the plant’s flower buds. Essential oils of bergamot and neroli complement the signature ingredient. Other key components include amber, musk and Tonka bean.

The full product line-up features a selection of edp sizes, a travel tube case and a travel tube set. The 50ml and 100ml edp references are available to purchase in travel retail.

Le Labo was founded in New York City in 2006, and acquired by The Estée Lauder Companies in 2014. The high-end artisanal house advocates the craft of “slow perfumery”.

Le Labo Lavande 31 fragrance

Le Labo fragrance labels are personalised with the date and place of formulation, in addition to a message chosen by the customer.

The core of its collection is 19 genderless fragrances and 12 candles. The brand also offers sensorial formulas for the face, hair and body, in addition to a grooming line.

Le Labo fragrances are hand-blended, and each label is personalised with the date and place of formulation, as well as a message chosen by the customer.

READ MORE: The Estée Lauder Companies and Dufry create summer fragrance showcase

READ MORE: Jo Malone and The Shilla Duty Free tempt travellers with Gingerbread Land

Europe

Heinemann anticipates another €1bn year at IST

Retail has boomed at Istanbul Airport (IST) and the momentum is set to continue this year, even...

Europe

MAN 'very sorry' after power spike cancels flights

Manchester Airport (MAN) Managing Director Chris Woodroofe has issued an apology to passengers...

Europe

Heathrow Airport invites bids for trio of blended essentials units at Terminal 2

London Heathrow Airport has launched a tender for several blended essentials units in Terminal...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend