In celebration of the Lunar New Year and The Year of the Rabbit, The Glenlivet has launched a new packaging design, exclusive to travel retail.

Encasing The Glenlivet Rare Cask, ‘the finest expression’ from the Triple Cask Project, the packaging features the symbol of the rabbit, and aims to convey the ‘dynamic and vibrant journey of the Rare Cask liquid’, matured over three different types of casks.

“It is an invitation for shoppers to embark on a new perspective and explore the power of creativity across three distinctive single malts; The Glenlivet Distiller’s Reserve, The Glenlivet White Oak Reserve and The Glenlivet Rare Cask,” said parent company, Pernod Ricard.

“Matured in hand-selected first filled ex-sherry casks, The Glenlivet Rare Cask expression is released in uniquely numbered small batches, making it the perfect accompaniment for the Lunar New Year celebrations.”

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Lisa McCann, Group Brand Director at Pernod Ricard GTR said: “We are thrilled to unveil this exclusive packaging design for The Glenlivet’s Rare Cask, which has been developed to invite shoppers to celebrate the Lunar New Year with our most premium expression from the Triple Cask range.

“The launch aligns perfectly with travel restrictions lifting across Asia, making the new bottle the ultimate gift or addition to any Lunar New Year celebrations.”

The Glenlivet Rare Cask retails at a RSP of USD$124 (1L) and is available now in select airports and duty free stores across the world.