The Harmonist to launch in DF&TR at Orlando showpiece

By Andrew Pentol |

The-Harmonist-Launch

The Harmonist offers 10 fragrances created using natural ingredients from around the world.

Luxury fragrance brand The Harmonist is to launch in DF&TR at the upcoming Summit of the Americas (24-27 March).

The Harmonist CEO Jeffrey Ten, who has launched brands such as Elizabeth Arden, Estée Lauder and Calvin Klein into travel retail, will be present in Orlando.

International Brand Builders have been appointed to help facilitate the brand’s expansion into the channel.

A luxury fragrance brand with flagship stores in West Hollywood, California and Paris, The Harmonist offers 10 fragrances. These were created using natural ingredients from around the world.

The scents were created in collaboration with French perfumer Guillaume Flavigny and the niche brand is building a loyal customer base at various high-profile department stores.

Products are currently being sold in Harrods, Harvey Nichols, La Rinascente and Tsum.

 

 

 

 

 

 

 

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