The House of LR&C makes airport retail breakthrough with Dufry-owned Hudson

By Luke Barras-hill |

The House of LR&C has broken into travel retail

L-R: The House of LR&C Co-founders Ciara, Christine Day and Russell Wilson.

Hudson has teamed up with The House of LR&C to present two of its clothing lines at select duty free and speciality retail stores operated by the travel retailer in the US and Canada.

Beginning next year, the first store to merchandise the fashion house’s goods will be Gallery ORD at Chicago O’Hare International (ORD) Terminal, with additional airport locations in development.

Travellers to the store will be able to browse from a curated selection of products from elevated menswear line Good Man Brand and LITA by Ciara – all are designed with an emphasis on sustainability and accessible price pointing.

The House of LR&C, which stands for ‘Love’, ‘Respect’ and ‘Care’, was founded in 2020 by former NFL quarterback Russell Wilson, award-winning singer-songwriter, producer, model and actress Ciara, and retail expert Christine Day.

It comes at a time when both retailers are making big strides in advancing their respective environmental, social and governance (ESG) agendas.

Hudson & The House of LR&C: A strategic partnership

The alliance between Hudson and The House of LR&C brings together the latter’s celebrity influence and goal of positive impact with the former’s 1,000-plus store footprint across airports, commuter hubs, landmarks and tourist destinations.

Hudson and The House of LR&C have announced a new travel retail partnership

Hudson says it shares common values with The House of LR&C, such as giving back to local communities and supporting minority and women-owned businesses. Pictured L-R are The House of LR&C Board Members Russell Wilson and Ciara.

“Hudson has always prioritised giving back and creating development opportunities for the minority-owned companies we do business with,” said Freda Cheung, Executive Vice President, Duty Free and Chair of Hudson’s Diversity & Inclusion Committee.

“The House of LR&C shares many of the same values as we do, and is a strong representation of how a brand ethos can lead to meaningful change. Together, we are confident that we will connect travellers to what is important to them, while also delivering a shopping experience that is better for our communities.

Christine Day, Co-Founder and CEO of The House of LR&C, added: “We have worked hard at building a company that really resonates and means something to the consumer and what is important to them.

“Our new strategic partnership with Hudson allows us to reach even more people in a way that furthers our mission of making sustainable fashion the effortless choice, while leaving minimal impact on the planet.”

Good Man Brand boasts crewnecks, polos, sneakers, and other apparel.

LITA by Ciara, which stands for ‘love is the answer’, sells contemporary dresses, sweaters, outerwear, and accessories.

The selections are positioned as a ‘woman’s best friend in fashion’, which resonates with Hudson’s branding as the ‘Traveler’s Best Friend’.

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