‘The industry has changed so TFWA must change’

By Charlotte Turner |

In his first video interview since being re-elected as TFWA President in December, Erik Juul-Mortensen told TRBusiness that he sincerely hopes that face-to-face meetings and trade events will be more commonplace in 2022, while sharing the TFWA’s priorities for the coming year. 

 

TRBusiness was first to break the news of Juul-Mortensen’s re-election last year.

 

“First and foremost, we will continue to provide the best possible platform for the industry to meet and network, share ideas and information as well as to conduct business face-to-face in a safe environment; that will still be a very high priority,” Juul-Mortensen told TRBusiness this morning in an exclusive video interview, just prior to an online trade press conference, which was attended by other members of the TFWA board.

 

He also made it clear that the pandemic has brought about irreversible change to the industry, which means the association itself must learn to evolve and adapt.  “The world has changed, so the industry has changed which means the association itself needs to change… The existence of the TFWA can only be justified as long as it is exceeding the expectations of its members and the industry as a whole.”

 

Juul-Mortensen shared in his interview with TRBusiness earlier today that the TFWA will continue to develop its digital offer on the TFWA 365 platform “to enable delegates to engage virtually so that business can continue even when delegates are not able to attend [events] in-person as well as provide essential information and permanent online showcase throughout the year.”

 

Erik Juul-Mortensen spoke to TRBusiness in an exclusive interview just prior to a trade press conference.

Erik Juul-Mortensen spoke to TRBusiness in an exclusive interview just prior to an online trade press conference.

SINGAPORE TO INCREASE VACCINATED TRAVEL LANES 

He echoed these sentiments in a press conference attended by TFWA Board members and the trade press this morning where he (and fellow members of the board) offered an update on the association’s major events due to take place this year.

 

As reported, TFWA plans to host the TFWA Asia Pacific Exhibition & Conference in May and the TFWA World Exhibition in October this year.

While there was unanimous positive feedback for the TFWA following its World Exhibition in Cannes last October, the association's MD, John Rimmer did say that the association 'got some things right and some things wrong'.

While there was unanimous positive feedback for the TFWA following its World Exhibition in Cannes last October, the association’s MD, John Rimmer did say that the association ‘got some things right and some things wrong’.

“As you know, the Asia Pacific event will run from 9-12 May 2022 in Singapore,” added Juul-Mortensen. “On-site registration will open on Sunday 8 May, and Monday will see the opening conference.

 

“We are liaising with the Singapore authorities to ensure robust health and safety measures are in place and we aim to provide the safest environment possible.

 

John Rimmer, TFWA Managing Director.

John Rimmer, TFWA Managing Director.

“Singapore has opened up a number of vaccinated travel lanes and we understand that more of these lanes will be added over the course of the coming months. A testing regime will be in place for visitors and exhibitors. Once again, we are working on this with the Singaporean authorities.”

 

‘WE GOT SOME THINGS RIGHT AND SOME THINGS WRONG’

John Rimmer, TFWA Managing Director (left) confirmed that a live stream will be available – for a fee – for the Asia Pacific event.

 

When asked by TRBusiness what lessons had been learned from hosting the TFWA World Exhibition in October last year – the first in two years – he said: “We received unanimous positive feedback about Cannes, however it was a case of uncharted waters for the organisation. We got some things right and some things wrong.”

 

He added that the association must be ‘respectful of the timings of the process’ for the upcoming Asia Pacific event and that any announcements of changes to the proceedings would have to be very carefully considered as the ‘guidelines in Singapore won’t be the same as they were in Cannes’ he added.

 

More to follow…

 

The exclusive video interview with Erik Juul-Mortensen will appear in the TRBusiness January ezine.

 

 

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