For the third consecutive year, Davidoff Cool Water is partnering with the National Geographic Society in support of the latter’s Pristine Seas programme with the launch, yesterday, of a new edition of its Love the Ocean global campaign.

The Pristine Seas project aims to explore and protect the ocean and, through it, National Geographic has led five expeditions to remote areas of the ocean in places like the Pitcairn Islands and New Caledonia.

Last year, Davidoff Cool Water supported an expedition to Gabon, where National Geographic explored the ocean’s floor. The expedition revealed untouched deep reefs and the team is now working with the Gabonese government and the National Park Agency to establish a marine protected area.

More recently, the Pristine Seas team completed the exploration of the southern coast of Mozambique, home to some of the healthiest populations of marine megafauna such as manta rays, dugongs, and whale sharks. The area is considered a globally significant biodiversity hotspot. (Watch the video by clicking the image on the left.)

NEW SLEEVES & COLLECTOR’S EDITION

Through the Love the Ocean global campaign, each Davidoff Cool Water bottle sold will help protect 10,000sq m of the ocean. To mark this latest tie-up, the male and female versions of Davidoff Cool Water and the new Davidoff Cool Water Night Dive will be sold in limited-edition Love the Ocean sleeves.

An exclusive edition of Davidoff Cool Water for Man 200ml will also be revealed to celebrate the success of the Pristine Seas missions. This collector’s item will be branded with a special logo and packaged in a beautiful underwater-themed sleeve.

The Love-the-ocean.com site is also now live (see below and click here to go to the site). Visitors can post their favourite picture of the ocean directly on the website or by using the #lovetheocean hashtag on social networks like Instagram, Twitter or Facebook. For each picture posted, Davidoff Cool Water will help to protect 5,000sq m of the ocean.

The pictures sent will progressively aggregate to form a giant wave of images. The best one will be selected by a special jury featuring National Geographic Explorer-in-Residence Dr Enric Sala and Pristine Seas photographer Manu San Félix. The winner will have the opportunity to travel with National Geographic on an exciting trip.