Following the recent appointment of Alpha by Thomas Cook to manage their in-flight retail range, the pre-season launch workshop attended by over a 100 cabin crew and key suppliers is said to have proved to

be a great success.

The event was supported by Carole Jones who is currently consulting with Thomas Cook and Chloe Fox, Alpha's dedicated airline retail buyer.

Commenting on the initiative, Jones said: ‘Pre-season workshops are not a new concept, however, they do generally have a reputation for being a casual 'jolly' for a token few. This workshop was very different, it was sales focused, it was fun and it has built genuine excitement and enthusiasm for the range this summer ? everyone is talking about it.’

Chloe Fox, Alpha's Buying Manager, commented: ‘This is a great start to the summer season. Hopefully the fantastic enthusiasm that I witnessed from suppliers and crew will translate into record sales.’

Both parties also added that feedback from the event has been extremely positive from suppliers and cabin crew alike.

Just some of the comments from participating companies are shown below:

‘It was an excellent event and I believe one of the best investments we could have made, especially in current times.’ Peter Cullen ? Portfolio Partners.

‘?really enjoyed our time with the Thomas Cook crew. We are positive they now feel more confident about YSL as a brand and the products onboard from Summer.’ Kevin Le Bourdonnec, UK Travel Retail Area Representative, YSL BEAUTE.

‘?? let everyone know how brilliant the last two days have been at the Sky High Sales Event. ?.informative, interesting and very inspirational, it was also great fun.,? We have some fab new lines for this summer, Magners, Bombay Sapphire and Urban Decay are going to fly out, all we need to do is display them beautifully, discuss and demonstrate them with enthusiasm and watch them sell. I feel some top earnings coming on?!’ said Betty (Cabin Crew).