Three important agency deals signed
By Administrator |
Imagination Unlimited International is to continue representing Vincor Canada in certain sectors of the global travel retail and duty free market; the Escale Group is the new duty free agent for Versace and Versus watches
and Guess; and Chocolat Frey has appointed ?Bonardo Travel Retail? as its travel retail agent.
Vincor and Imagination Unlimited Ltd:
Randy Dufour, Export Director of Vincor Canada has announced that Imagination Unlimited International Ltd will continue to represent Vincor Canada in certain sectors of the global travel retail and duty free market.
Following the recent acquisition of Vincor by Constellation Brands, Inc., Lars Johansson, the President of IUI, has agreed that his company will continue to act as agent for Vincor?s main Canadian wines, including Inniskillin Icewine and other award-winning Icewines and table wines, for all international inflight duty free sales and in the Asian duty free markets.
All other duty free markets for Inniskillin and the other Vincor wines are now handled by the local Constellation companies.
In 1998, Vincor made the decision to target travel retail as a key channel to build and broaden its portfolio, specifically for Inniskillin Icewine, one of its flagship brands. Since then, Inniskillin has become the fourteenth best distributed beverage alcohol brand in duty free, and in 2006 was ranked by BEST & MOST as the number one wine brand distributed in Duty Free.
Dufour comments, ‘We are pleased with Lars? many efforts and that he will continue to represent our brands in Asia Duty Free and on Airline In-flight Duty Free catalogues. He has not only helped establish Inniskillin Icewine as the leading premium Icewine in duty free, but helped create the overall Icewine category in this very important trade channel. Inniskillin Icewine can now be found in over fifty countries worldwide.’
Escale Group:
The Escale Group has been appointed worldwide duty free agent for Versace and Versus watches as well as agent/distributor of Guess watches and handbags for some duty free markets, including Japan and USA.
The company will be present at upcoming Basle Fair showing watches from both companies.
Swiss Delice:
Chocolat Frey with it?s well known brand ?Swiss Delice? has appointed ?Bonardo Travel Retail? as their travel retail agent for selected markets as from January 1, 2007.
‘We have ambitious targets in the travel retail market and we are convinced that Alain Bonardo and his team is the right partner to successfully support us in reaching our target, commented Christina Mattich, Head of Travel Retail from Chocolat Frey. We are very much looking forward for a fruitful and beneficial collaboration.’
-
International,
OUT NOW: TRBusiness Aug/Sep 2024 e-zine
-
International,
Optimism levels tumble Q2 TR Confidence Tracker
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.